To create optimal digital channel experiences, there should be alignment with physical channel delivery and integration with social channels.
Articles about digital banking, online banking strategies and trends in digital banking, with insights on the digital banking tools banks need.
To get an edge in attracting digital users, more banks, credit unions and fintechs are letting potential customers try out their mobile banking apps.
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Mobile payment research provides insights into consumer needs that can drive adoption, satisfaction and long-term profitable relationships.
One of the most important uses of data and analytics is for measurement of marketing effectiveness and campaign results.
Technological advancements now enable voice calls, video chats, instant messaging and screen sharing at the touch of a button — all from with your mobile banking app.
Everyone in banking is talking about the "customer experience," but how many banks and credit unions are actually doing something about it?
Patterns in the music industry provide a preview of the experience consumers expect as they do their banking.
Research finds that mobile design and customer experience ratings are strongly correlated to mobile banking app adoption and usage.
To successfully champion digital transformation in the banking industry, leadership teams need to carefully weigh their mobile options.
Cross-selling without focusing on solving people's needs leads to frustration for consumers and disaster for the financial institution.
This pioneering new feature enables users to make secure payments from any mobile app that uses a smartphone's keyboard, and do so in about five seconds.
Banking providers today know their future hinges on accelerating their digital transformation strategy. Unfortunately, most are way behind the curve.
Building a digital banking strategy without optimizing the underlying processes first can lead to failure.
Most digital account opening processes still require a customer's ability to visit their local bank branch.
To drive more value and increase customer satisfaction, it's time financial institutions build their delivery model around digital channels.
To migrate more banking behaviors from physical to digital channels, the experience in digital channels must be significantly improved.
Financial institutions can no longer afford to be focused on short-term quarterly results at the expense of long-term cultural change.
The expectations of today's digital banker are far different than the job description of yesterday's retail banker.
One of the easiest and most steady sources of new businesses and revenue is to reach out to current customers for additional business.
It's critical that bank and credit union marketers understand the Digital Generation if these traditional banking providers hope to survive.
As the shift to digital accelerates, the banking industry continues to under-perform other industries, however larger institutions are performing better than smaller ones.
As use of mobile devices skyrockets and consumer expectations rise, delivering the best mobile banking experience is more critical than ever.
The mobile banking app is the most underutilized and potentially most effective sales channel for financial institutions.