Articles about digital banking, online banking strategies and trends in digital banking, with insights on the digital banking tools banks need.
To get an edge in attracting digital users, more banks, credit unions and fintechs are letting potential customers try out their mobile banking apps.
Digital Channels Must Support Retail Banking Strategy
To create optimal digital channel experiences, there should be alignment with physical channel delivery and integration with social channels.
The Smartphone Is The New Bank
Mobile payment research provides insights into consumer needs that can drive adoption, satisfaction and long-term profitable relationships.
Using Data to Effectively Measure Marketing Results
One of the most important uses of data and analytics is for measurement of marketing effectiveness and campaign results.
Leveraging Mobile Banking Apps For Two-Way Customer Communication
Technological advancements now enable voice calls, video chats, instant messaging and screen sharing at the touch of a button — all from with your mobile banking app.
Are Banks Really Committed To The Customer Experience?
Everyone in banking is talking about the "customer experience," but how many banks and credit unions are actually doing something about it?
From Sony to Spotify: What the Music Industry Can Teach Banking About Survival
Patterns in the music industry provide a preview of the experience consumers expect as they do their banking.
User Experience Crucial to Mobile Banking Usage
Research finds that mobile design and customer experience ratings are strongly correlated to mobile banking app adoption and usage.
5 Ways to Build Better Mobile Banking Solutions
To successfully champion digital transformation in the banking industry, leadership teams need to carefully weigh their mobile options.
Cross-Selling in the Digital Banking Era
Cross-selling without focusing on solving people's needs leads to frustration for consumers and disaster for the financial institution.
New Mobile Payments Tool Makes Transactions as Easy as Texting
This pioneering new feature enables users to make secure payments from any mobile app that uses a smartphone's keyboard, and do so in about five seconds.
Building The Future-Proof Digital Bank
Banking providers today know their future hinges on accelerating their digital transformation strategy. Unfortunately, most are way behind the curve.
Streamline Your Processes Before Transitioning Them to Digital Channels
Building a digital banking strategy without optimizing the underlying processes first can lead to failure.
Digital Consumers Forced to Open Accounts in Branches
Most digital account opening processes still require a customer's ability to visit their local bank branch.
Integrated Digital Delivery Models: It’s Now Or Never
To drive more value and increase customer satisfaction, it's time financial institutions build their delivery model around digital channels.
Increasing Digital Channel Use Requires Improved Digital Experience
To migrate more banking behaviors from physical to digital channels, the experience in digital channels must be significantly improved.
Moving from a Reactive to Proactive Digital Culture
Financial institutions can no longer afford to be focused on short-term quarterly results at the expense of long-term cultural change.
5 Roles of a Successful Digital Banker
The expectations of today's digital banker are far different than the job description of yesterday's retail banker.
7 Common Sense Ways to Increase Bank Cross-Selling
One of the easiest and most steady sources of new businesses and revenue is to reach out to current customers for additional business.
7 Insights Into The Digital Generation
It's critical that bank and credit union marketers understand the Digital Generation if these traditional banking providers hope to survive.
The Future of Mobile Banking: Market Shift or Market Growth?
As the shift to digital accelerates, the banking industry continues to under-perform other industries, however larger institutions are performing better than smaller ones.
The Future Hinges on the Mobile Banking Experience
As use of mobile devices skyrockets and consumer expectations rise, delivering the best mobile banking experience is more critical than ever.
Turning Mobile Banking Into a Sales Machine
The mobile banking app is the most underutilized and potentially most effective sales channel for financial institutions.
