4 Ways Banks to Compete for Mobile Payments
If banks and credit unions can't keep payments tied to people's primary accounts, mobile tech will cut them out of the loop.
Articles about the future of mobile banking, mobile banking apps, and banking in mobile channels like iPhones, Android devices and tablets.
To get an edge in attracting digital users, more banks, credit unions and fintechs are letting potential customers try out their mobile banking apps.
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If banks and credit unions can't keep payments tied to people's primary accounts, mobile tech will cut them out of the loop.
The digitization and integration of identification cards such as a drivers license may be the missing link to expanded mobile wallet use.
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Banks and credit unions must understand mobile account opening options as they try to keep pace with the needs of the digital consumer.
Bank and credit union onboarding should include a series of communications including direct mail, email, phone, digital and mobile channels.
BBVA’s recent acquisition of Simple shows how important the digital channel has become, and what it will take for banks to catch up.
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When marketing mobile banking, banks and credit unions tend to focus all their energy on Gen-Y. But there's a juicier segment to target.
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