Articles about demographic trends in banking, customer segmentation strategies, generational banking preferences, income-based financial product targeting, geographic market analysis, life stage banking needs, multicultural banking initiatives, demographic data utilization in product development, and tailoring services to diverse population segments across age, income, ethnicity, and lifestyle factors.
A strategic focus on personalization, digital innovation, and lifestyle experiences has propelled the American Express brand into the wallets of Gen Z and millennials.
The Great Wealth Transfer: How Banks Win the Next Generation of Business Owners
Community banks face a generational shift as $84.4 trillion transfers to tech-savvy heirs. Learn how to adapt and win over young business owners.
These Are the Top 3 Concerns Keeping Bank Marketers Up at Night
Bank marketers are faced with developing marketing messaging that will resonate with consumers during a time where the only constant is change.
Inside the AmEx Brand Strategy Winning Younger Consumers
A strategic focus on personalization, digital innovation, and lifestyle experiences has propelled the American Express brand into the wallets of Gen Z and millennials.
Contrary to Popular Belief, Gen Z is Suffocating in Today’s High-Cost World
Overly optimistic Gen Z is waking up to a more realistic sense of the financial landscape and their role in it. The Better Money Habits survey has more.
Are Gen Zers the Most Dangerous Clients for Banks?
Gen Zers may present as riskier clients — but bankers that opt to ignore them stand to lose business long term.
Are You Ready for How Different Gen Z’s Banking Behaviors Are?
How risk-taking, crypto enthusiasm, and mobile-first mindsets are reshaping banking landscapes for all generations.
Live From the Forum: TD Bank’s Steve Turley on Branch Banking’s Next Phase and Attracting Gen Z Customers
Despite the rise of digital banking, TD Bank finds that 84% of customers still visit branches — highlighting their evolving role in customer service and financial advice.
Gen Zers Overlook Brand Messaging: Here’s How Banks Can Capture Their Loyalty.
If community banks and credit unions don't capture Zoomers' attention, they stand to lose business to competitors like fintechs and neobanks.
U.S. Bank Targets Kids as Lifetime Customers With Greenlight App Integration
Embedding a partner fintech's special kid's account in the bank's app can retain customers today and perhaps grow new ones.
Language Arbitrage: How Bank Brands Speak to New Markets
America's melting pot is boiling over with a new banking opportunity: To serve diverse communities not yet fully engaged in the language they speak at home.
Gen Z Credit Card Use is Outpacing Millennials’, Amid Financial Stress and Ballooning Debt
A new study shows Gen Z ramping up spending and debt, even while their understanding of credit is weak.
More Americans are Reaching Retirement Age Than Ever — and They’re Not Ready
A recent study by the Retirement Income Institute and Alliance for Lifetime Income found nearly two-thirds of those approaching retirement are unprepared to do so.
When Will Mobile Banking Finally Kill the Plastic Credit Card?
Many don't see the need for a card representing an account they use on their smartphone. But don't ditch cards entirely for Gen Z consumers.
Gen Zers Aren’t Going to College. Here’s What That Means for Banks.
Gen Zers are pursuing non traditional career paths. This could mean big changes for banks and credit unions.
First ‘Bank of the Kid’: Shaping a Financially Literate Generation
In a country where almost nine out of 10 adults are financially illiterate, banks have a unique opportunity to turn the tides.
The Great Checking Account Migration: How Marketers Grab Growth in 2024
Millions of people moved to a new state or a new city during the post-pandemic residential boom. Now, bank marketers have a once-in-a-decade opportunity to serve the coming checking account migration.
Young Women Are Getting Richer. Here’s How Banks Should Market to Them
Millennial and Gen Z women are set to receive $80 trillion in wealth transfer and banks need to improve their marketing strategies if they want them as customers.
Intelligent Banks Do More with Less
As they face growing headwinds in 2024, banks and credit unions must double down on optimization and efficiency.
The Top 5 Impacts of Debt and What Financial Institutions Should Do About It
More than half of Americans find themselves burdened by personal debt, a reality that has been impacted more deeply by recent and current U.S. economic conditions. Here’s how banks can help.
Community Banks Need a Social Media Reality Check
Smaller banks rely on social media to promote their brands — yet most of their strategies leave something to be desired.
Consumers Love Online Bill Payment — What’s the Hard Part?
Consumers have embraced digital bill payments, but significant pain points remain. Here's how banks can help.
In 2024, Gen Z Will Get Its Money Advice from TikTok. Should Banks Jump into the Conversation?
More than two-thirds of Gen Z say they've made purchase decisions based on TikTok content – and financial products and services will be no exception in 2024.
