Retail Banking Loyalty, Image Decline 4 Years Straight
For a fourth consecutive year, customer loyalty and perceptions of brand image among retail banking customers continue to decline.
Data Analytics in Banking
Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
Latest Spotlight Article:
8 Mistakes That Will Guarantee AI Fails at Your Bank
Common missteps — trying to solve too simple tasks with AI, not appreciating the human element — will all cause your AI projects to flop.
Popular Articles within Data Analytics in Banking:
Datahead: Opt-in, Reg E, Innovation, More…
Top data points about customers switching banks, innovation as a top priority, overdraft program interest and much more.
Apparently Customers Think Financial Institutions Are All Liars
It's no surprise then that few Americans say they believe banks. But the researchers at Harris decided to quantify the level of distrust.
What Strings to Attach to High-Interest Checking?
Rewards checking accounts are the next best thing for the average banking customer. What should bankers know about these new accounts?
Datahead: Brand More Important Than Rates, Products
Big data points on Chase rebranding Washington Mutual branches, customer brand perceptions, checking accounts and more.
Datahead: The Reality of Today’s Financial Consumer
Big data points on household credit card debt, how many people are considered 'Active Savers' and how optimistic people are about banking.
Datahead: Facts From Around the Financial Industry
Big data points about banking customer confidence, the state of consumer savings and the big scuffle between mega and community bank.
Datahead: Research from Around the Financial Industry
Big data points on financial marketing calls, mortgage applications, people's trust in their financial institution and more.
People Looking for a “Silver Lining” But Buying “Ammo”
Digital experts found Google Trends can help track the spread of the flu across the country, but can it track the popularity of open banking?
Get Your Financial Trademark Now, Before It’s Too Late
In 1996, there were just 67,000 Class 36 trademarks on file with the USPTO. But in the last decade, that number has more than tripled.
First Half of 2008 Shows Growth for Credit Unions
2008 marked a rough year for banking, but for the credit unions in the industry, the year was a moment of growth.
Newground Research Highlights Need for Credit Union Differentiation
How can you deliver a memorable experience when you don't offer anything different from your peers? Credit unions must learn to differentiate.