Datahead: The Reality of Today’s Financial Consumer

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39% say the economy is getting better. 35% say the worst is yet to come.
55% of the American public that paid little or no attention to the bank stress tests.
— KRC Research

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60% of Americans feel optimistic about the future of their finances
87% have changed their daily routine in an effort to save money
91% feel a sense of pride when they save money
36% envy those whose finances are stable
— SunTrust Bank’s "Solid Index"

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22% Percentage of the U.S. population that is considered Active Savers.
57% of Active Savers learned to save started at a young age.
— HSBC

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32% say that spending less will become their "new normal."
— Gallup

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26% admit to not paying all of their bills on time.
32% say they have no savings.
— Washington Post

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$10,679 – Average household credit card debt in 2008.

13 million adults have been contacted by debt collectors, are seriously considering filing for bankruptcy, or have recently done so.

— Allstate-National Journal Heartland Monitor

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2,900 families lose their home each day.
— Washington Post

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54% said that they do not have a good relationship with any specific individual at their primary financial institution.
— 2006 IBT/MCA Market Pulse Survey

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