Datahead: Research from Around the Financial Industry

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Percentage of consumers who have heard something
from the financial industry but felt more negative.
— Edstrom Worldwide

Percentage of consumers who have heard something
from the financial industry but felt more positive.
— Edstrom Worldwide

Percentage of consumers who have received
no direct communications from anyone in the
financial industry about the financial crisis.
— Edstrom Worldwide


Percentage of those who feel fully confident in banks,
down from 31% who reported full confidence in 2006.
Edstrom Worldwide

Percentage of people who are
less likely to trust their bank.
Siegal+Gale

Percentage of those who think banks are using
TARP money to pay salaries and executive bonuses.
27% think the banks are just holding on to it.
— Edstrom Worldwide


4 in 10 Americans believe the current economic climate will force
them to retire up to 10 years later than originally expected…or not at all.
ING Direct


The percentage of disposable income Americans socked away
in January, the highest personal savings rate in 14 years.
Commerce Department

Percentage of Americans who expect to receive a federal
tax refund for 2008 but will be saving it, investing it
or using it to pay off debt instead of spending it.
— ING Direct

Percentage of those applying for mortgages
that were not rejected by any mortgage company.
— Greater Nashville Association of Realtors

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