Retooling CX Strategies in Banking for the Post-COVID Reality
Data — finding, analyzing and benefiting from it — drives personalization and customer experience. Improving its use is getting a
Customer Experience in Banking
Articles and trends affecting the customer experience in banking, including digital CX, customer engagement, personalization, chatbots, virtual assistants, and customer journey strategies.
Finding a Relevant Brand Purpose is Vital for Banks
Too many financial institutions have undifferentiated brands and inconsistent digital CX, which will hinder them in the post-pandemic
Three Reasons Financial Institutions Fail at Digital CX
The 'test-and-learn' approach to decision making is key to becoming digitally agile. But few banks and credit unions apply it effectively.
Banking Needs 360-Degree View of Customer Journey
Identity resolution can improve marketing effectiveness as well as the customer experience across channels and
Three Ways Financial Institutions Can Map Their Post-Pandemic Future
The next six months could shape consumers' banking loyalties. A good framework to meet the challenge is: respond, recover and
Digital Blind Spots Kill Financial Institution CX on Every Front
How easily can people find answers on your website, mobile app and on the phone? Slower than fast is fatal for banks and credit unions.
5 Vital CX Lessons Financial Institutions Can Extract from the Crisis
The first should be clear: 'Digital Rules.' But human interaction, delivered in new ways, is also crucial for improved customer
Taking Consumers’ Pulse Is More Critical Than Ever During COVID-19
Sending surveys for a reading on the consumers you serve might seem ill-timed during the pandemic. But people like being checked up
How Banks Can Catch Up With Amazon’s Personalization Genius
Few banks or credit unions, or even challenger banks, use digital personalization the way Big Tech firms do. Here's how to close the
Umpqua’s Human+Digital Platform a Perfect Fit for COVID Challenges
With branch access limited and customer questions swelling, mobile chat with the bank's personal bankers has jumped
Coronavirus Forcing Financial Institutions to Revamp Contact Centers
Impact hits training, technology, resilience and operations as consumers seek answers. Home-based agents and gig workers are two
How Digital Banking Can Be a Gateway to Deeper Consumer Engagement
Efficient and seamless digital transactions are not the goal, but the starting point for personalized banking, including branch
Beyond Personalization: Three Reasons to Focus on Customer Journeys
By using the data they already possess, banks and credit unions can create the kind of orchestrated customer journey consumers
How Banks & Credit Unions Can Turn Good Service Into Awesome CX
Five experts identify the roadblocks to great customer experience as well as the cultural, digital and data-related means to overcome
Essential Marketing Strategies for Fintech-Bank Partnerships
Partnerships are becoming a core competency for banks and credit unions. Five steps will help ensure a successful
Unlocking Siloed CX Data Vital for Banking Providers to Beat Fintechs
Many customer experience projects exist in banks and credit unions, but few use the data strategically. That oversight could be
How Personalization Strategies Can Backfire on Financial Marketers
No strategy, poor execution and even 'algorithmic hacking' can doom banking efforts to personalize marketing via artificial
Consumers Equate ‘Great CX’ With Faster Payments
While modern payment methods better suit consumer needs, bank and credit union financial marketers must help them make a major
5 Customer Experience Trends for Banking in 2020
Consumers no longer base their loyalty on price or product, but instead on the experience they receive from their bank or credit
16 Must-Have Mobile Banking Features that Raise the CX Bar
Here are some of the advanced features that can have a big impact on bank and credit union success, including examples of actual
Why The Banking Industry Must Get Digital CX Right
Banks aren't meeting minimal digital CX expectations. This requires using data and advanced analytics to become a better financial
Reinventing the Retail Banking Experience in a Digital World
BNP Paribas COO Sophie Heller talks about personalization, how innovation labs don't work, and why big tech banking isn't a slam