When Warren FCU wanted to raise awareness of its brand in a new market, entrusting new members with $100 cash to "do good deeds."
Articles about checking accounts and how banking providers grow deposits, including topics like digital account opening, debit cards, overdrafts and fee income.
There's no catch. Executives at several credit unions share what they like about the no-interest, no-fee loans, which are designed to be offered as an employee benefit.
Popular Articles within Checking Accounts:
The number of consumers taking advantage of checking account promotions has more than doubled in one year. Why? Cash incentives.
Data from thousands of actual searches for new checking accounts reveals the hot buttons driving consumers' decisions.
Consumers in the northeast United States are most interested in transacting digitally, and expect banks to support their mobile lifestyle.
Walmart has forced its way into the checking account game. But do they really represent a threat to today's existing banking providers?
Mobile banking is forcing financial institutions to rethink their branch networks, so you need to start viewing consumers differently.
Research reveals how consumers feel about banks, which checking features they want most, what channels they like, and why they'd switch.
Banks are charging more than they ever have before for ATM usage and for NSFs, setting new records in multiple categories.
Consumers holler about all the features they want their checking accounts to have. But when they finally switch, fees wind up driving their decision.
Millennials use ATMs more than older consumers, so they should be most interested in fee-free ATMs, right? Actually, that's not the case.
Summit recruits high-school students to act as spokespeople and help promote the credit union via videos and social media.
National banks are winning more consumers who want to bank digitally because people believe big banks have better mobile banking solutions.
It's easier to get consumers to adopt digital delivery if your eStatements are better than your existing paper statements.
Here are the keys to building a powerful onboarding strategy that improves engagement, share of wallet, retention and ultimately the value of relationships.
Research reveals consumers are increasingly looking for a new suite of checking account features? Are you keeping up with expectations?
Gen Y consumers say they are the least likely age group to be comfortable with an account built purely around electronic channels.
With all the attention heaped on mobile banking these days, it’s easy to dismiss the importance of the web-based online banking experience.
Consumers who don’t manage their bank accounts are significantly more likely to have a messy split with their financial institution.
Financial institutions might be tempted to market mobile banking more to men, but here's why you shouldn't make this mistake.
If consumers aren't actually using for "savings accounts" for savings, then is it time banks and credit unions rename these products?
As we look back on mobile banking predictions made six months ago, it's clear much has changed and that there are still great opportunities
Three out of every ten consumers opened a checking account with a new bank after moving. Most chose their new bank based on branch proximity.