Articles about checking accounts and how banking providers grow deposits, including topics like digital account opening, debit cards, overdrafts and fee income.
There's no catch. Executives at several credit unions share what they like about the no-interest, no-fee loans, which are designed to be offered as an employee benefit.
4 Reasons Onboarding Efforts Fail to Meet Bank Expectations
Despite the value of engagement and cross-selling early in a banking relationship, most financial institutions fail to onboard effectively.
7 Ways to Succeed With New Customer Onboarding
Successful new customer onboarding is the key to generating a positive ROI on recently sold products and services.
Overcoming Inertia: Getting Consumers to Switch Banks
When people get frustrated with their banking provider, few actually make the switch. What can you do to overcome inertia and indifference?
Top 3 Banks Get Majority of New Customers
The battle for checking customers requires a reset of marketing strategies that reflects a digital consumer with a different buying behavior.
Do Your Checking Accounts Undermine Your Marketing Strategy?
Does your lineup of checking products align with your marketing plan? Take this seven-question quiz to find out.
The Digital Account Opening Process In Banking Is Broken
Despite consumer preference for digital engagement, banking continues to fall short of expectations for mobile and online account opening.
8 Ways to Make Your Card Consumers’ Choice This Holiday
How can financial institutions rise to the top of wallets and increase interchange revenue this holiday season?
Most Only Consider One Checking Account Provider… Are You It?
With fewer consumers shopping for checking accounts, you have to earn your seat at the table or settle for whatever scraps fall your way.
What Drives Online Consumers to Pick a Checking Account?
Convenience, price, functionality and reputation are the top reasons why consumers pick a specific checking account when shopping online.
What Drives Millennials to Choose a Checking Account?
Young financial shoppers don’t think branches are as important as other consumers, and they are more easily influenced by an institution’s brand.
Target Unique Consumer Segments With Specific Checking Products
You need to market checking products to consumers that currently have an account differently than those who are new to banking.
Why Emphasizing Convenience Is Critical When Marketing Checking Accounts
Consumers have countless checking accounts to choose from and they all look alike, so they pick the one that looks the most convenient to them.
Six Ways to Win The War For New Checking Accounts
Here are 6 things you can do to ensure consumers set their sights set on your financial institution when time comes to switch banks.
More Checking Customers Demanding Mobile Banking Apps
More than half of consumers shopping for new checking accounts say that they need their new financial institution to provide mobile banking.
2015 State of Bank & Credit Union Marketing
This annual marketing study reveals some surprises: financial institutions struggle in social channels, and branches are hanging tough.
Why Do Millennials Shop For Checking Accounts?
This analysis compares the top 10 reasons people open a new checking account — Millennials vs. everyone else.
Consumers Love Their ATMs But Hate Those Fees
ATM fees cost consumers a lot — up to 6% in transaction fees. Clearly, it pays for bank switchers to find institutions with convenient ATMs.
BankMobile Introduces Fee-Free Branchless Banking
BankMobile is a mobile banking alternative, with no branches, zero fees, a clean design and a mission to serve the digital consumer better.
Overdrafters Value Low Account Fees
When consumers who overdraw their checking account switch banking providers, they don't pay attention to overdraft fees. Are they crazy?
Banks and Credit Unions Must Improve Cross-Sell Efforts
Cross-selling in banking requires the use of customer analytics to build appropriate offers and deliver effective communication.
Consumers Less Cranky When Switching Banks
To grow checking accounts, financial marketers need to understand how consumers' switching triggers are evolving.
What Women Will Do To Avoid Bank Fees That Men Won’t
Women dislike checking account fees through their bank more than men, and are willing to go to greater lengths to avoid them.
