Exclusive Insights Into BofA’s Massive Rewards Program
Some might consider it too complicated. But Bank of America's rewards plan drives retention, deposit growth and sales, an executive
Checking Accounts
Articles about checking accounts and how banking providers grow deposits, including topics like digital account opening, debit cards, overdrafts and fee income.
People Use Bank Accounts Differently Now: How Marketers Must Adapt
With debit card and subscription usage up and credit volume down, banks and credit unions need to put transaction data to work even
Big Banks Are Deposit Vacuums: How Other Banks Can Slow the Flow
Disconnect between the views of Millennials and community banking leaders over rate sensitivity gives handful of institutions a big
How Financial Marketers Can Prepare for the Next Switching Surge
Banks and credit unions must promote value, not rates, and beef up digital offerings that increasingly should look like Qapital and
The Biggest Mistakes Financial Institutions Make Launching Tech Products
Embracing a new fintech partner or rolling out the 'next big thing' will lead to a marketing disaster if two essential steps are
Wealthfront: A Digital Solution In The Battle For Millennial Deposits
Wealthtech founder reveals strategies to serve the needs of Millennials with investable assets. And it doesn't include a bank
Intuit Muscles into Banking with AI-Powered Primary Checking Account
QuickBooks Cash Account, with Green Dot as partner, will build on the software company's existing base of five million small
Digital Account Opening: Hot Trend, But Kinks Hinder Speed
While digital bank account opening options have increased due to COVID-19, online and mobile processes remain
How BaaS Turns Traditional Banks Into Digital Deposit & Loan Machines
Banking-as-a-service could be a huge win for financial institutions that seize the opportunity, and a growing threat to those that ignore
How Banks Can Beat Aggressive Fintechs for Business Deposits
Ecommerce fintechs introduce small business bank accounts that compete with traditional financial institutions. But they can fight
Debit Cards Dominating Retail Payments, Fueled by P2P and eCommerce
New data from annual PULSE survey shows a big jump in digital transactions even before COVID, a clear sign of changing consumer
Consumers Now Much More Likely to Place Deposits with Online Banks
Financial marketers must make their deposit offerings crystal clear and make it easy to open accounts digitally, a new Raddon report
Banking-as-a-Service Model Extends Hunt for Deposits to Fresh Markets
Why should banks and credit unions add more costly branches when APIs and partnerships can extend their reach for deposits and
How to Grow Deposits in a Weird Rate Environment
Five non-rate strategies can help financial marketers meet tough competition from big techs, internet banks and megabanks in the year
New Deposit Growth Strategies for Unpredictable Times
Bank and credit union marketers wrestle daily with growing and maintaining deposits. Rewards checking and savings can be a profitable
How to Build Banking Products Consumers Will Love
Understanding generational financial tastes, need to have versus nice to have features, and American hatred of banking fees are
How Banks and Credit Unions Can Grow Deposits with AI
Artificial intelligence has given fintechs and big banks an edge in the deposit fight. Community institutions now have a chance to catch
The Case For Transforming Banking (Even When Profits Are Strong)
It's tempting to ride the profit wave, but if banks don't digitally transform now, they may find future success much
Digital Banks Forcing Financial Marketers to Revise Checking Strategies
Competition for this key source of deposits is forcing financial marketers to update and revise outdated
Is a Netflix Subscription Model the Future of Financial Services?
Consumers favor personalized bundles of financial services in the manner of Amazon Prime. The risk is that Amazon does it before banks do.
Amazon Partners Up as Bank Execs Brace for Full Invasion
As financial executives brace for an Amazon apocalypse, the tech giant has already outflanked them with a series of strategic
Building a Deposit Machine that Won’t Cannibalize Existing Accounts
Starving for deposits? Starting an interest-rate war will just keep banks and credit unions hungry. Try innovative account structure