Q&A: BancVue’s Kasasa Tunes Checking Product
Answers from BancVue about its innovative Kasasa Tunes checking product that offers free iTunes downloads and ATM rebates.
Checking Accounts
Articles about checking accounts and how banking providers grow deposits, including topics like digital account opening, debit cards, overdrafts and fee income.
Latest Spotlight Article:
The DOJ-Visa Suit: Does it Mean the End of Free Checking?
Could the U.S. Department of Justice‘s antitrust lawsuit against Visa end to no-fee checking? Or could it actually create greater opportunity in payments for banks? Here’s a closer look.
Popular Articles within Checking Accounts:
What BofA’s New $8.95 Fee for eBanking Isn’t
Free checking was largely a myth. Almost every free account in the U.S. had fee triggers. eBanking is just another step in the evolution.
Free Checking Not Dead Yet at Credit Unions
Credit unions — contrary to popular belief — are still offering free checking accounts. What does that mean for the average credit union?
Datahead: Opt-in, Reg E, Innovation, More…
Top data points about customers switching banks, innovation as a top priority, overdraft program interest and much more.
Checking Study Confirms Trends, Raises Questions
A Comscore report confirms some intuitive concepts, it also begs some tough questions about issues like customer service and interest rates.
In Depth: Fort Worth Community Promo Campaigns
Fort Worth Community CU, with help from Third Degree Advertising, launched an innovative microsite dedicated to its new marketing campaign.
What Strings to Attach to High-Interest Checking?
Rewards checking accounts are the next best thing for the average banking customer. What should bankers know about these new accounts?
A Simple Competitive Recon Tactic in Retail Banking
Bankers want to know what the customer experience is (and should be) like, especially amidst other banking competitors.
‘Cash In’ With a TV Commercial Contest
Servus Credit Union, the third largest in Canada, has just about wrapped up its “Cash in with Your Camcorder” promotion, a make-your-own-TV-commercial contest highlighting the financial institution’s signature Young & Free Chequing Account. The promotion is part of the credit union’s Young & Free Alberta initiative, a broad, multi-year “challenge marketing program” from Currency Marketing […]
Is It Time to Rename ‘Checking Accounts?’
There's a debate whether credit unions should name their checking accounts 'checking accounts'. But does the product need a full rebrand?
Share Draft Accounts: Daft or Differentiated?
Should credit unions call checking accounts the same thing as banks? Is it fair to give them the same name?
Kasasa: A Third-Party National Checking Brand
If Bancvue is right, Kasasa the weapon smaller bankss need to successfully compete with big banks for checking and savings products.
U22 Gen-Y Account Offers More Than Same-Old Checking
Traditional checking accounts just aren't jazzy enough for the youngest Millennials. It takes personalization and creativity to attract them.
Umpqua Bank’s New Marketing Campaign: ‘Save Hard. Spend Smart.’
Umpqua's "Save Hard, Spend Smart" initiative is a multifaceted website the bank describes as "a virtual financial support group for you."
Your Deposits Are Up… So What?
Deposits are inching back up and bankers are proud. But, banks and credit unions need to realize..they're not the only ones.
Growing Deposits in the Digital Age
Deposits are highly fluid, and consumers are moving money at a record pace. Arm yourself with the tools you need to win.
Credit Union Checking Promo Exploits ‘LOLCats’
This promotion from Arizona State Credit Union exploits the wildly popular LOL Cats’ signature punchline, “I CAN HAS CHEEZBURGER?”
“Win 12x Your Paycheck” Deposit Promo
UAE's National Bank of Dubai's new promo 'Win 12 Times Your Salary' promo could get customers more money in their accounts.
‘Rewards Checking’: Bancvue’s Ubiquitous Differentiator
If your banks deploys a Bancvue-style product, please, do yourself a favor and don’t use the generic name, Rewards Checking.
Desert Schools FCU Launches Segmented Checking Campaign
Any time any credit union can do anything to help differentiate its brand from other financial institutions, it's a good thing.