Welcome to the New, Improved Financial Brand!

Eight years ago, you could buy Bitcoin for $900. And then the world went completely bananas for crypto.

That was back in 2017, when the #MeToo movement first exploded into our collective consciousness, and Taylor Swift had a net worth of $250 million after releasing her sixth album, Reputation.

Skip ahead. Bitcoin has topped $100,000, and Taylor Swift is now a billionaire.

As it happens, 2017 was also the last time that we updated The Financial Brand website. That design served us well, but considering the head-spinning pace of change in retail banking since then, we decided it was time to freshen things up.

But our new website is more than a facelift. We are sharpening our editorial focus on the critical issues that are redefining the future of retail banking, while simultaneously simplifying the user experience. These are the twin pillars of the improved and refreshed Financial Brand — making it quick and easy to find the best and most relevant content.

This is why we’re so excited and confident that you’ll like the new design too. Here are some additional highlights:

• Streamlined design – Sleek, professional style and clean presentation with a modern interface.

• Improved navigation – Easier, more intuitive access to the insights and resources you’re looking for, including new tools to drill down on specific topics, and an expanded "mega menu" in the top left corner.

• Enhanced performance – Faster load times, better functionality, and a fully-optimized mobile responsive design across all devices so you can find everything you need quickly.

We’d love to hear your feedback as we continue to refine your digital experience here at The Financial Brand. Please share your comments, questions, and thoughts with us by sending an email to [email protected].

Thank you for being part of our journey, and here’s to a bright future ahead in 2025 and beyond!

Most sincerely,

Jeffry Pilcher
CEO/President & Founder
The Financial Brand