Say Hello to The Financial Brand 2.0

Introducing The Financial Brand’s new and improved website

The Financial Brand has come a long way since it first debuted in May 2008. Nearly 1 million page views later, it’s time for redesign.

The new website incorporates a number of features that improve the overall reader experience. While there are many changes and upgrades you’ll notice, you will still be able to find all the same content as you would in version 1.0.

The site’s primary navigation has been moved into a navbar right under the site’s masthead. Other significant changes are noted below.

New Front Page

The “Front Page” has been totally revamped. There is now a slideshow featuring the six most-recent articles. There is an index of additional articles organized by category/department, followed by a list of other recently-published stories.

That’s the new Sidebar, right over there »

New Sidebar

There is a widget at the top of the sidebar with an easy, one-step “Subscribe” form, along with lists of “Popular” stories, the latest “Comments” and other “Recent” articles. The sidebar incorporates “News & Headlines” streaming from The Financial Brand’s Twitter feed. There is also a “Featured Video” at the bottom of the sidebar.

New Article Archive

A much more robust and comprehensive “Archive” of articles can be accessed from the new navigation bar (directly under The Financial Brand’s logo).


Special thanks go to the WordPress wizards at Solostream, specifically Alistair Barnett, for creating a customized theme that far exceeded The Financial Brand’s expectations. Anyone who needs a professional WordPress theme should definitely check them out.

The Financial Brand also extends its gratitude to Jim Bruene at Netbanker, Tim McAlpine from Currency Marketing, Ron Shevlin at Aite, and Robbie Wright from CU Innovators for their feedback and insight during the initial development of the new site. Additional thanks are due to Robbie Wright, who has helped extensively with technical issues and website optimization throughout 2010.

The Financial Brand would like to express its tremendous appreciation to you, one of 30,000+ readers who continue to fuel this site’s success. If you aren’t yet a subscriber, please sign up for The Financial Brand’s free, weekly e-Digest newsletter, or add the RSS feed to your reader.

And we can’t forget to thank our advertisers. Without their support, this free publication wouldn’t be possible. If you’d like to extend your “thanks,” just click on one of their ads.

So what do you think?

The Financial Brand invites you to take a look around and explore. If you have any feedback, can’t find anything or something simply doesn’t seem right, please feel free to email the editor or leave a comment below. Enjoy, and stay tuned for more exciting new features from The Financial Brand in 2011!

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