Westpac – Chalkboard Community
This Westpac branch design in Sydney is part of a cultural change to bring banking “back to a local level.” To create community connections at a local level, the design uses three different material palettes. Each palette is specific to the branch’s context — city, suburban or regional — while respecting the history and individuality of each branch building. The Kent Street branch shown here, designed by Landini & Associates, uses the ‘city’ palette.
The unusual chalkboard signage (what Westpac calls“conversation starters”) has also been used by State Farm in a crazy, cool community-centric “store” design.