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The Financial Brand

Wauwatosa Credit Union becomes ‘Focus’

By Jeffry Pilcher

Published on January 10th, 2008 in Marketing Strategies

According to the credit union’s newsletter, "It was time for us to find a name that reflects the values of this credit union."

The newsletter emphasized the number of ways the credit union is "focus"ed on members and their needs.

CEO Dean Wilson wrote, "Change is constant and our member elected board decided the time was right for a name changeand brought it to our membership who glowingly endorsed the change."

The credit union has about $40 million in assets and over 5,500 members.

The newly-minted ‘Focus’ will be joining three other "Focus" credit unions, one in Florida, one in Ohio and another in California. There’s also ‘The Focus FCU’ and ‘Community Focus FCU.’

Note the logo draws attention to the initials "CU."

PDF of the newsletter on file at here The Financial Brand: Wauwatosa CU newsletter

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