Online Version: https://financialbrand.com/news/bank-marketing/two-banks-merge-change-names-to-avidia-302
Two Banks merge, Change Names to ‘Avidia’
Published on October 22nd, 2007 in Marketing Strategies
Two New Jersey banks merge assets over $1 billion and become ‘Avidia.’
The bank says the name is a combination of the words "avid" and "idea." It may not look like it means anything, but at least it doesn’t look like it will get them in trademark trouble.
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