Online Version: https://thefinancialbrand.com/news/bank-marketing/sponsor-changes-name-so-does-its-credit-union-321
When the Sponsor Changes Its Name, So Does the Credit Union
Published on December 31st, 2007 in Marketing Strategies
When the parent company of AFG Industries decided to roll-up its subsidiary under the holding company moniker, AGC (Asashi Glass Company), its credit union decided to follow suit.
In this PDF newsletter, AGC Credit Union said:
AFG Industries changed their name recently. Since we are the financial institution for the employees and their families of this company, your Board of Directors decided to do the same. Effective September 1, 2007 AFG Employees Credit Union became AGC Credit Union.
The credit union says nothing else is changing.
With only $15 million in assets and one office location, the transition should be fairly smooth and inexpensive.
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