Bank Personalization

Articles about on personalization in customer experience in the banking industry, from new technology to data analysis to psychographics and more.

Latest Spotlight Article:
Consumers Expect Personalization at Every Banking Touchpoint

Banks must create an easy and efficient digital experience and differentiate their brand by using data and insights to increase engagement.


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Webinar: Mastering the Storm – Successfully Navigating Economic Headwinds

Industry experts Jim Marous, Jacqueline White, i2c President, Dan Hanks, i2c SVP of Global Product Management, and Michelle Meyer, Mastercard Chief Economist explore practical strategies that businesses can implement to overcome these economic headwinds. We will delve into two critical focus areas: growth and profitability.