Articles about on personalization in customer experience in the banking industry, from new technology to data analysis to psychographics and more.
Banks must create an easy and efficient digital experience and differentiate their brand by using data and insights to increase engagement.
How A Chicago Credit Union Became a Personalization Powerhouse
How far can banking institutions get serving a segment? Chicago Patrolmen's Federal Credit Union has grown an uncommon market reach while focused on one common bond.
Webinar: Mastering the Storm – Successfully Navigating Economic Headwinds
Industry experts Jim Marous, Jacqueline White, i2c President, Dan Hanks, i2c SVP of Global Product Management, and Michelle Meyer, Mastercard Chief Economist explore practical strategies that businesses can implement to overcome these economic headwinds. We will delve into two critical focus areas: growth and profitability.
Banking Success Requires Real-Time Data-Driven Engagement
Banks must leverage data, predictive analytics and modern technology to enable personalized, real-time engagement across the customer journey.
How to Turn Your Website into a Personalization Treasure Trove
What if your institution knew which depositors were eight times more likely to open CDs? Here's how Visions Federal Credit Union uses data from website visits to personalize marketing and triple conversions.
How Enhanced Personalization of Bank Websites Propels Growth
A website is a bank's first impression and a reflection of the brand. Here are expert recommendations to max your site's marketing power.
How Data, AI & Machine Learning Supercharge Personalization for Banks
Customer trends demand banks focus on personalization. The solution lies in machine-learning, data analytics and artificial intelligence.
How to Improve Data-Driven Personalization in Banking
Nearly all marketers know they need to personalize, but few are sure of their ability to do so. It doesn't require AI, but data is key.
Consumers Expect Personalization at Every Banking Touchpoint
Banks must create an easy and efficient digital experience and differentiate their brand by using data and insights to increase engagement.
Get Personal With Banking Customers and Ditch Phony ‘Personalization’
One meaningful email based on true understanding of a consumer's circumstances will cross-sell more than a bushel of 'personalization.'
