Peoples Bank Unveils New Brand Identity
Capping their 110th anniversary year, Peoples Bank officials announced today the company will begin rolling out a fresh new look and message across all markets.
Over the past year, Peoples worked with its customers, employees and others from within the communities it serves and developed a message and look that will define the company’s core philosophy and mission for the next century. Feelings of care, commitment and the willingness to work with each customer were expressed as common themes.
Communities throughout Ohio, West Virginia and Kentucky will begin to notice the bank’s new logo and tagline with the installation of new exterior and interior signs. The new logo is comprised of three ribbon elements that "work together" to represent the bank’s core financial solutions: investments, insurance and banking. The tagline — "Working Together. Building Success." — represents standing side by side with customers to meet their individual needs and applying the strengths of Peoples Bank’s associates in problem-solving and financial expertise to individual customer success.
The bank’s new brand identity applied to People’s website homepage.
"Each element, from our signage to our service, interacts and supports one another to deliver the promise of the brand," explained Chuck Sulerzyski, CEO and President, Peoples Bank. "We’ve been in business for more than a century and we know that life is made up of chapters, milestones marked by significant change. Each chapter, good or bad, brings with it personal and financial challenges."
"These are the times when our customers look to a trusted partner to help them sort things out — to ease their minds," Sulerzyski continued. "Peoples Bank has the knowledge, tools and desire to help its customers and communities through each and every change or challenge of life. Working Together. Building Success. That is the cornerstone we’re building on for the next century."
Begun in 1902, Peoples Bank has grown from a single location at the corner of Second and Putnam Streets in Marietta, Ohio, to encompass more than 40 locations in Ohio, West Virginia and Kentucky. The financial institution employs nearly 500 people across all three states and is a top performing bank in peer comparisons.
