Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Banks must create a personalized digital experience that differentiates their brand by using data and insights to increase engagement.
Retailers Must Improve The Cross-Channel Customer Experience
Allurent found 41% of consumers said that a frustrating online experience would make them less likely to shop that retailer's physical store.
One Loyalty Program’s Impact On A Bank’s Customer Relationships
Customer loyalty is imperative for financial institutions in 2007 and beyond. Banks and credit unions that don't get it will lose out.
What Smart Marketers Will Focus On In 2007
What are the top trends for bank and credit union marketers to watch in 2007 and beyond? Ron Shevlin has the answers.
Stop Measuring Your Net Promoter Score
It's been said that you can't manage what you don't measure. But a metric that doesn't help you manage isn't worth measuring.
Sense And Respond Marketing
The emergence of new marketing pressures will require marketers to utilize new channels. It's called sense-and-respond marketing:
CYA (Count Your Assets)
What does count your assets (CYA) mean and what does it entail for bankers? Here is a walkthrough you need to understand the term.
