Credit Union Names SMS Banking Product ‘Textus’
Mount Lehman Credit Union is calling its mobile banking SMS service 'Textus'. Where did the name come from?
Marketing Strategies
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Another High-Quality TV Spot From Charlotte Metro
Good TV ads cost money. Making cheap spots and/or airing them only a few of times is a complete waste of time and money.
Credit Union TV Spots Feature Former NBA Star
Charlotte Metro Credit Union's most recent spot focuses on the CMCU web site, which got a complete makeover last year.
Chase Launches Massive Ad Campaign
Consumers are increasingly anxious about their finances and skeptical of the customer-service sales pitch.”
Family Bank Changes Name To ‘Voyager’
The Family Bank, a $97 million-asset thrift based in Eden Prairie, Minnesota is changing its name to Voyager Bank.
Tennessee Bank Consolidates Under ‘Foundation’ Name
Tennessee Bank and McKinsey Bank are sister financial institutions taking on one name in a move toward consolidation.
Wanted: Marketing People. Also, Donuts.
Financial marketers can be building your brand with everything you say and everything you do, including your help-wanted ads.
Wauwatosa Credit Union becomes ‘Focus’
According to the credit union's newsletter, “It was time for us to find a name that reflects the values of this credit union."
South African Bank Picks Risque New Name By American Standards
Apparently, the words "grind" and "rod" don't mean the same thing in South Africa as they do in colloquial American.
‘Alabama CU’ Sues ‘The Credit Union of Alabama FCU’ Over Name
Which do you think would cost more: hiring an experienced naming firm or settling these lawsuits and potentially having to rename again?
Frick Federal Credit Union Becomes ‘Neighbors 1st’
Forty years after it was founded, Frick Federal Credit Union has initiated a rebrand to 'reflect who we are and who we serve'.
Credit Union Times Recaps 2007 Name Changes
At least twenty-one credit unions changed their name in 2007, and even more may have slipped through the cracks.
Forum Credit Union Sponsors Indianapolis Colts Online ‘Fan Forum’
FORUM Credit Union in Indiana is sponsoring the Indianapolis Colts’ ‘Fan Forum,’ linked off of a banner ad on the team’s official NFL website (left-hand column). The forum has some impressive numbers to offer. The main forum has over 400 “threads” (basically “separate discussions”), where users have contributed their thoughts almost 10,000 times. Fans talk […]
Two Banks In India Rebrand, One Renames
Branding is never finished, and launching a new brand is only the beginning. It takes cash and commitment over the long term.
Sponsor Shutters Doors, Credit Union Changes Name
PCA Federal Credit Union's primary sponsor closed their facilities and became 'Greater Wayne Community FCU'.
Fort Belvoir FCU Drops ‘Fort’ From Its Name
As it drops 'fort' from its name, Belvoir Credit Union said it best, "The more things change, the more they stay the same!"
One Employee Speaks Out Against His CU’s Name
Here is why one employee from Maine State Credit Union thinks it's important credit unions don't drop 'credit union' from their name.
Barf Bags Used in Credit Union Promotion
Not every CEO has the stomach for a barf bag promotion, but the campaign is clever and will likely be remembered by everyone who sees it.
Capital Community Becomes ‘CapCom Credit Union’
The credit union is giving itself yet another rebrand with a new name and logo — even if it doesn't last long.
Boone National Becomes ‘Forcht Bank’
The name change is a result of the merger of all 10 banking subsidiaries of Boone's parent company into one bank.
Newground Research Highlights Need for Credit Union Differentiation
How can you deliver a memorable experience when you don't offer anything different from your peers? Credit unions must learn to differentiate.
Great River Financial Group Becomes ‘Two Rivers Financial’
Sometimes, the best way to develop a bank brand is to pull inspiration from the surrounding and local geography.