Credit Union Names SMS Banking Product ‘Textus’
Mount Lehman Credit Union is calling its mobile banking SMS service 'Textus'. Where did the name come from?
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Marketing to Gen Alpha through their millennial parents is just one example of how strategies will be changing.
Mount Lehman Credit Union is calling its mobile banking SMS service 'Textus'. Where did the name come from?
Good TV ads cost money. Making cheap spots and/or airing them only a few of times is a complete waste of time and money.
Charlotte Metro Credit Union's most recent spot focuses on the CMCU web site, which got a complete makeover last year.
Consumers are increasingly anxious about their finances and skeptical of the customer-service sales pitch.”
The Family Bank, a $97 million-asset thrift based in Eden Prairie, Minnesota is changing its name to Voyager Bank.
Tennessee Bank and McKinsey Bank are sister financial institutions taking on one name in a move toward consolidation.
Financial marketers can be building your brand with everything you say and everything you do, including your help-wanted ads.
According to the credit union's newsletter, “It was time for us to find a name that reflects the values of this credit union."
Apparently, the words "grind" and "rod" don't mean the same thing in South Africa as they do in colloquial American.
Which do you think would cost more: hiring an experienced naming firm or settling these lawsuits and potentially having to rename again?
Forty years after it was founded, Frick Federal Credit Union has initiated a rebrand to 'reflect who we are and who we serve'.
At least twenty-one credit unions changed their name in 2007, and even more may have slipped through the cracks.
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FORUM Credit Union in Indiana is sponsoring the Indianapolis Colts’ ‘Fan Forum,’ linked off of a banner ad on the team’s official NFL website (left-hand column). The forum has some impressive numbers to offer. The main forum has over 400 “threads” (basically “separate discussions”), where users have contributed their thoughts almost 10,000 times. Fans talk […]
Branding is never finished, and launching a new brand is only the beginning. It takes cash and commitment over the long term.
PCA Federal Credit Union's primary sponsor closed their facilities and became 'Greater Wayne Community FCU'.
As it drops 'fort' from its name, Belvoir Credit Union said it best, "The more things change, the more they stay the same!"
Here is why one employee from Maine State Credit Union thinks it's important credit unions don't drop 'credit union' from their name.
Not every CEO has the stomach for a barf bag promotion, but the campaign is clever and will likely be remembered by everyone who sees it.
The credit union is giving itself yet another rebrand with a new name and logo — even if it doesn't last long.
The name change is a result of the merger of all 10 banking subsidiaries of Boone's parent company into one bank.
How can you deliver a memorable experience when you don't offer anything different from your peers? Credit unions must learn to differentiate.
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