Online Version: https://financialbrand.com/news/bank-marketing/ge-fcu-evolves-name-to-‘general-electric-evendale-employees-fcu’-305
GE FCU Evolves Name to ‘General Electric Evendale Employees FCU’
Published on October 26th, 2007 in Marketing Strategies
No explanation was offered for this slight evolution from GE Federal Credit Union. But in CEO Patrick L. Taylor said in the credit union’s newsletter, "We feel it is necessary to ‘refresh’ and enhance our image as a leader among credit unions. It appears the name change was only a small part of an overall image makeover, although it doesn’t look like the credit union will be changing is website address.
-- Article continued below --
