Fort Belvoir FCU Drops ‘Fort’ From Its Name

By Jeffry Pilcher

Published on January 4th, 2008 in Marketing Strategies

Belvoir FCU logoAccording to The Credit Union Times, Belvoir FCU President and CEO Patricia Kimmel, says the new name reflects the changing community while still maintaining ties to its rich heritage.

At its website, the credit union says the makeup of their potential membership has and will continue to change, noting that "Fort Belvoir is now a more civilian installation."

The U.S. Defense Department is planning to move 20,000 people to Fort Belvoir, so the credit union decided the time was right to redefine itself as "all-inclusive for our members and potential members and to find a new name."

"Belvoir" is French for "beautiful to see."

Bottom Line: Belvoir Credit Union said it best, "The more things change, the more they stay the same!"

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