The Financial Brand

Family Bank Changes Name To ‘Voyager’

By Jeffry Pilcher

Published on January 12th, 2008 in Marketing Strategies

Voyager Bank logo

The Family Bank, a $97 million-asset thrift based in Eden Prairie, Minnesota is changing its name to Voyager Bank.

In this article, the bank offered no explanation why it picked ‘Voyager’ as its new name.

The Family Bank had previously acquired Voyager Mortgage, another Eden Prairie financial services provider.

The bank is also converting to a state charter in hopes of expanding its ability to serve business customers, which seems to be the driving motivation behind the name change and other changes at the bank.

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