12 Ways to Get to the Top of the Digital Wallet
Competition for digital payments is high, with banks and credit unions marketing digital wallets using digital media.
Digital Marketing in Banking
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
Latest Spotlight Article:
Move Over CMOs, Data-Driven Growth Marketers Are Taking Over
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
Popular Articles within Digital Marketing in Banking:
Google Says Financial Institutions Need Better Website Content
Here are five things banking providers must do to generate better content and yield more web search engine traffic from Google.
4 Major Digital Marketing Trends Redefining Retail Banking
What are financial marketers' top priorities? Where are they struggling? And how will budgets shift in the year ahead?
How Financial Marketers Can Use Video to Tell Their Brand Story
Banks must tell a story. Using video is one of the most effective storytelling mediums available to financial marketers.
4 Factors to Consider When Crafting Your Credit Card Marketing Strategy
Credit cards are consumers' favorite payment method. But what consumers want in their credit cards — and how they should be marketed — has changed.
The 5 Biggest Mistakes Financial Marketers Make in Digital Channels
The Financial Brand asked digital marketing experts in the banking industry what mistakes they see financial marketers make most often. Here's what they said.
15 Applications for AI and Machine Learning in Financial Marketing
AI and machine learning are very powerful marketing tools that must be used by banks and credit unions to meet consumer expectations.
The 5 Pitfalls of Digital Marketing Banks Must Avoid
Financial institutions that load up on digital and put their faith in Google, Facebook and other ad networks could be making a huge mistake.
5 Ways Community Banks Can Crush Competitors Online
To beat megabanks, smaller institutions must craft a compelling story about their competitive advantages in digital channels.
Four Simple Digital Marketing Tactics You Can’t Ignore
Financial marketers need to couple digital technology with advanced analytics to create highly personalized content that generates scalable results.
5 Ways to Optimize Banking Websites for Lead Generation
Here's how to build your website for a mobile-first world, where the front door to your financial institution is now just six inches tall.
8 Steps You Can’t Overlook When Redesigning Bank Websites
Congratulations, you just launched your new website. But before you pop the champagne, you need a plan to build traffic and increase online engagement.
Santander’s Award-Winning Online Hub Targets Millennials
Santander Bank’s microsite connects with Millennials who need access to financial resources during life's financial 'micro-moments.'
Transforming Broken Banking Websites Into Digital Growth Engines
A website is the most important part of any financial institution's digital growth engine, but most banking websites just sit there and don't drive sales.
Turning Your Banking Website Into a Sales and Marketing Workhorse
Most financial institutions simply push checking accounts and home loans on a home page banner, but it takes more than that to get results.
Is Digital Video The Next Big Thing In Financial Marketing?
Digital video marketing has emerged as a medium of choice for financial marketers who want to achieve measurable business results.
Using Machine Learning To Multiply Your Digital Marketing ROI
Banks and credit unions must integrate machine learning into their digital marketing strategies, but where and how should they get started?
Should You Build Your Own Branded Voice Banking Solution?
Banks and credit unions need to develop voice banking solutions that integrate artificial intelligence and the organization's unique brand.
20 Visually Stunning Website Designs From Banks & Credit Unions
In the Digital Age, your website is the most critical channel. If you don't have a world-class website like these, you simply can't compete.
The 3 Pillars of a Successful Onboarding Strategy in Banking
Here's how to leverage data and behavioral psychology to onboard, retain and maximize the value of new banking customers.
54 Statistics & Trends That Will Shape Your Digital Marketing Strategy
Over 50 digital, mobile, social, email and content trends that will influence your marketing strategy in digital channels.
Shielding Your Institution’s Brand From Toxic Online Content
How can banks and credit unions make sure their ads don't appear online next to fake news, hate speech or offensive YouTube videos?