Santander Bank’s microsite connects with Millennials who need access to financial resources during life's financial 'micro-moments.'
Digital Marketing in Banking
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
Google's algorithms change frequently, making it difficult for marketers to keep up. This expert advice will help you avoid SEO missteps and get the best results.
Popular Articles within Digital Marketing in Banking:
A website is the most important part of any financial institution's digital growth engine, but most banking websites just sit there and don't drive sales.
Most financial institutions simply push checking accounts and home loans on a home page banner, but it takes more than that to get results.
Digital video marketing has emerged as a medium of choice for financial marketers who want to achieve measurable business results.
Banks and credit unions must integrate machine learning into their digital marketing strategies, but where and how should they get started?
Banks and credit unions need to develop voice banking solutions that integrate artificial intelligence and the organization's unique brand.
In the Digital Age, your website is the most critical channel. If you don't have a world-class website like these, you simply can't compete.
Here's how to leverage data and behavioral psychology to onboard, retain and maximize the value of new banking customers.
Over 50 digital, mobile, social, email and content trends that will influence your marketing strategy in digital channels.
How can banks and credit unions make sure their ads don't appear online next to fake news, hate speech or offensive YouTube videos?
Here are seven ways to optimize bank and credit union websites to ensure they support marketing strategy and achieve business objectives.
Here's how community banks and credit unions can “localize” their digital marketing strategy with geo-targeted Google AdWords campaigns.
Abandoned shopping carts are the biggest drain on a digital banking sales process, caused by consumers unable to easily complete a purchase.
Here's the business case for blogging in the banking industry, along with more than 15 tips for how banks and credit unions should build their blog.
Credit unions based in the United States can now register website addresses using the .creditunion domain.
Here are five ways financial institutions can stay on top of the accessibility issues facing banking websites.
Advanced analytics and digital marketing can improve loan prospect targeting and lending effectiveness for banks and credit unions.
Video is an underutilized, yet effective digital marketing tool for banks and credit unions wanting to increase brand awareness,
Most banks fail to capitalize on investments in digital channels, unable to support the opening of new accounts online or on mobile devices.
Artificial intelligence (AI), machine learning and voice-first systems will increase contextuality and simplicity of marketing messages.
You can't maximize your marketing budget without an attribution model that clearly tells you what's working and what isn't.
Your website looks great. It's responsive, hums on mobile devices, and gets a ton of traffic. Too bad it could also land you in court.