Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
Google's algorithms change frequently, making it difficult for marketers to keep up. This expert advice will help you avoid SEO missteps and get the best results.
Santander’s Award-Winning Online Hub Targets Millennials
Santander Bank’s microsite connects with Millennials who need access to financial resources during life's financial 'micro-moments.'
Transforming Broken Banking Websites Into Digital Growth Engines
A website is the most important part of any financial institution's digital growth engine, but most banking websites just sit there and don't drive sales.
Turning Your Banking Website Into a Sales and Marketing Workhorse
Most financial institutions simply push checking accounts and home loans on a home page banner, but it takes more than that to get results.
Is Digital Video The Next Big Thing In Financial Marketing?
Digital video marketing has emerged as a medium of choice for financial marketers who want to achieve measurable business results.
Using Machine Learning To Multiply Your Digital Marketing ROI
Banks and credit unions must integrate machine learning into their digital marketing strategies, but where and how should they get started?
Should You Build Your Own Branded Voice Banking Solution?
Banks and credit unions need to develop voice banking solutions that integrate artificial intelligence and the organization's unique brand.
20 Visually Stunning Website Designs From Banks & Credit Unions
In the Digital Age, your website is the most critical channel. If you don't have a world-class website like these, you simply can't compete.
The 3 Pillars of a Successful Onboarding Strategy in Banking
Here's how to leverage data and behavioral psychology to onboard, retain and maximize the value of new banking customers.
54 Statistics & Trends That Will Shape Your Digital Marketing Strategy
Over 50 digital, mobile, social, email and content trends that will influence your marketing strategy in digital channels.
Shielding Your Institution’s Brand From Toxic Online Content
How can banks and credit unions make sure their ads don't appear online next to fake news, hate speech or offensive YouTube videos?
7 Ways to Align Your Bank’s Website and Marketing Strategy
Here are seven ways to optimize bank and credit union websites to ensure they support marketing strategy and achieve business objectives.
Five Geotargeting Advertising Tips for Financial Marketers
Here's how community banks and credit unions can “localize” their digital marketing strategy with geo-targeted Google AdWords campaigns.
Using UX Design to Reduce Shopping Cart Abandonment in Banking
Abandoned shopping carts are the biggest drain on a digital banking sales process, caused by consumers unable to easily complete a purchase.
How (And Why) To Launch Your Financial Institution’s New Blog
Here's the business case for blogging in the banking industry, along with more than 15 tips for how banks and credit unions should build their blog.
New Internet Domain Available for U.S. Credit Unions
Credit unions based in the United States can now register website addresses using the .creditunion domain.
5 Essential Website Accessibility Tips For Financial Institutions
Here are five ways financial institutions can stay on top of the accessibility issues facing banking websites.
Improve Lending Results with Digital Marketing
Advanced analytics and digital marketing can improve loan prospect targeting and lending effectiveness for banks and credit unions.
Video Marketing in Banking: Lights, Camera… Corporate Selfie
Video is an underutilized, yet effective digital marketing tool for banks and credit unions wanting to increase brand awareness,
Is Your Bank’s Sales Strategy Digital-Ready?
Most banks fail to capitalize on investments in digital channels, unable to support the opening of new accounts online or on mobile devices.
The End of Marketing as We Know It
Artificial intelligence (AI), machine learning and voice-first systems will increase contextuality and simplicity of marketing messages.
Maximizing Your ROI Requires The Right Marketing Attribution Model
You can't maximize your marketing budget without an attribution model that clearly tells you what's working and what isn't.
Banks Threatened With Legal Nightmare Over ABA Website Compliance
Your website looks great. It's responsive, hums on mobile devices, and gets a ton of traffic. Too bad it could also land you in court.
