Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
Google's algorithms change frequently, making it difficult for marketers to keep up. This expert advice will help you avoid SEO missteps and get the best results.
How Financial Marketers Can Unlock Data for Lifestyle Segmentation
Marketing personas and lifestyle segmentation are missing keys that banks and credit unions must use for successful digital transformation.
Banking Emails Get Results as They Get More Targeted and Creative
Will 😀 and other emoji in subject lines be among the changes in your financial institution's email messaging? Likely 👍
How Google’s AI Fact-Checker Scours Banking Websites
The "fake news" epidemic has driven Google to roll out an automated fact-checker to ensure website information is reliable and credible.
Apple FCU Spoofs Big Banks in Funny ‘PC vs. Mac’ Homage Videos
Apple Federal Credit Union's tribute to the famous Macintosh ad campaign hits larger rivals with funny jabs.
Consumer-First Strategies Pay Off For Ally, Umpqua and First Bank
How and why Umpqua, FirstBank and Ally take nontraditional paths to serve their consumers and build their brands.
Five SEO Strategies Financial Marketers Must Ditch ASAP
Yesterday's best practice might be useless — even harmful — to your website. Check this list see if you're sabotaging your search traffic.
4 Toughest Digital Marketing Challenges Financial Brands Face Today
Here are solutions to common shortcomings that will help financial marketers spearhead the shift to a digital-first strategy.
4 Pillars of Retail Banking Success: CX, Digital, Branches and Marketing
Financial institutions must invest heavily and carefully balance four key strategic areas in order to remain competitive with megabanks.
How Bank Marketers Must Prep Banking Websites for Voice Search
Bank and credit union sites must work with voice search on smart speakers like Amazon Echo, Google Home and Apple Siri.
Video-Powered Microsite Draws Millions of Eyeballs for Regional Bank
Funny videos with local flavor help a mid-size bank deliver marketing messages and build their brand without getting boring.
3 Things Financial Marketers Must Know About Digital Video Now
With digital video and online advertising, financial brands must increasingly think mobile, think smaller, and think shorter.
4 Keys to Improving Search Performance for Banking Websites
Financial marketers wrestle with one perennial priority: how to master search strategies and keep Google happy with their website.
6 Simple Local SEO Tactics Financial Marketers Can Use Today
Community banks and credit unions can turn their limited geographical reach to their advantage without big budgets or SEO expertise.
How Financial Marketers Can Tap The Surging Mobile Ad Market
Financial brands need sophisticated mobile marketing strategies for consumers with short attention spans in an increasingly noisy space.
To Grow Deposits, Build on the Onboarding Experience
Financial marketers need to make more of the onboarding experience and finally get serious about digital advertising in the year ahead.
Automated Ad Buying Puts Banking Brands At Risk
Years of reputation building can go down the drain with just a few negative ad placements. Here's the downside to "programmatic" ad buys.
How Financial Marketers Can Bridge the ‘Digital Trust Gap’
Financial marketers need to think 'right-brain' and tap people's emotions with a strategy that combines automation and personalization.
Searching for Excellence: Redesigning Banking Websites for SEO
Every financial marketer must make sure their website redesign makes Google happy, not just graphics designers and people using the site.
Top 10 Digital Marketing, Branding & Design Stories in Banking
The most popular stories in banking about digital marketing, brand strategy, cross-selling and social media published in the last year.
9 Digital Marketing Trends Banks and Credit Unions Can’t Ignore
The marketing function at financial institutions is being disrupted by new technologies and tools that didn't exist five years ago.
7 Keys To Unlock Killer Digital Content in Financial Marketing
From tweets and Instagram Stories to white papers, successfully leveraging content is a skill every financial marketer must master.
Design Ideas Banking Execs Can Use to Amp Up Their Websites Now
Banking websites don't have to be dull. Web design pros offer tips banks and credit unions can use to transform their online experience now.
