Marketing personas and lifestyle segmentation are missing keys that banks and credit unions must use for successful digital transformation.
Digital Marketing in Banking
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
Google's algorithms change frequently, making it difficult for marketers to keep up. This expert advice will help you avoid SEO missteps and get the best results.
Popular Articles within Digital Marketing in Banking:
Will 😀 and other emoji in subject lines be among the changes in your financial institution's email messaging? Likely 👍
The "fake news" epidemic has driven Google to roll out an automated fact-checker to ensure website information is reliable and credible.
Apple Federal Credit Union's tribute to the famous Macintosh ad campaign hits larger rivals with funny jabs.
How and why Umpqua, FirstBank and Ally take nontraditional paths to serve their consumers and build their brands.
Yesterday's best practice might be useless — even harmful — to your website. Check this list see if you're sabotaging your search traffic.
Here are solutions to common shortcomings that will help financial marketers spearhead the shift to a digital-first strategy.
Financial institutions must invest heavily and carefully balance four key strategic areas in order to remain competitive with megabanks.
Bank and credit union sites must work with voice search on smart speakers like Amazon Echo, Google Home and Apple Siri.
Funny videos with local flavor help a mid-size bank deliver marketing messages and build their brand without getting boring.
With digital video and online advertising, financial brands must increasingly think mobile, think smaller, and think shorter.
Financial marketers wrestle with one perennial priority: how to master search strategies and keep Google happy with their website.
Community banks and credit unions can turn their limited geographical reach to their advantage without big budgets or SEO expertise.
Financial brands need sophisticated mobile marketing strategies for consumers with short attention spans in an increasingly noisy space.
Financial marketers need to make more of the onboarding experience and finally get serious about digital advertising in the year ahead.
Years of reputation building can go down the drain with just a few negative ad placements. Here's the downside to "programmatic" ad buys.
Financial marketers need to think 'right-brain' and tap people's emotions with a strategy that combines automation and personalization.
Every financial marketer must make sure their website redesign makes Google happy, not just graphics designers and people using the site.
The most popular stories in banking about digital marketing, brand strategy, cross-selling and social media published in the last year.
The marketing function at financial institutions is being disrupted by new technologies and tools that didn't exist five years ago.
From tweets and Instagram Stories to white papers, successfully leveraging content is a skill every financial marketer must master.
Banking websites don't have to be dull. Web design pros offer tips banks and credit unions can use to transform their online experience now.