
How Leading Financial Brands Are Using Digital Marketing To Win Consumers
Financial marketers are accelerating investments in digital advertising for both branding initiatives and to support more personalized messaging.
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
Financial marketers are accelerating investments in digital advertising for both branding initiatives and to support more personalized messaging.
This no-holds-barred interview lays out a rebranding roadmap for financial marketers — how to ease the pain and nail the process.
Is your institution invisible to Google? Or has it already vanished? Try this 5-minute search test now.
Financial institutions frequently annoy consumers by ignoring their channel preferences and failing to acknowledge previous interactions.
Here's how banks and credit unions can improve their website experience and differentiate their brand in digital channels.
Financial marketers must address the needs of increasingly distrustful consumers while finding ways to engage with them on their terms.
Competition for digital payments is high, with banks and credit unions marketing digital wallets using digital media.
Here are five things banking providers must do to generate better content and yield more web search engine traffic from Google.
What are financial marketers' top priorities? Where are they struggling? And how will budgets shift in the year ahead?
Banks must tell a story. Using video is one of the most effective storytelling mediums available to financial marketers.
Credit cards are consumers' favorite payment method. But what consumers want in their credit cards — and how they should be marketed — has changed.
The Financial Brand asked digital marketing experts in the banking industry what mistakes they see financial marketers make most often. Here's what they said.
In the first three months of 2023, some institutions have seen their delinquency rate increase up to 3x. What can your financial institution do about it?
AI and machine learning are very powerful marketing tools that must be used by banks and credit unions to meet consumer expectations.
Financial institutions that load up on digital and put their faith in Google, Facebook and other ad networks could be making a huge mistake.
To beat megabanks, smaller institutions must craft a compelling story about their competitive advantages in digital channels.
Financial marketers need to couple digital technology with advanced analytics to create highly personalized content that generates scalable results.
Here's how to build your website for a mobile-first world, where the front door to your financial institution is now just six inches tall.
Congratulations, you just launched your new website. But before you pop the champagne, you need a plan to build traffic and increase online engagement.
Santander Bank’s microsite connects with Millennials who need access to financial resources during life's financial 'micro-moments.'
A website is the most important part of any financial institution's digital growth engine, but most banking websites just sit there and don't drive sales.
Most financial institutions simply push checking accounts and home loans on a home page banner, but it takes more than that to get results.
Digital video marketing has emerged as a medium of choice for financial marketers who want to achieve measurable business results.
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