Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
Bank marketers are increasingly flocking to streaming services as a way to advertise — but it's more than just a return to traditional TV ads.
How Financial Marketers Can Keep Their Emails Out of the Junk Folder
Artificial intelligence gets drafted to block spam and may snag legitimate banking messages. But AI can also help essential email get through.
Trendwatch 2020: How Auto Loan Marketing Will Evolve in the Year Ahead
New ways people buy cars are creating fresh loan competition, and opportunities, for traditional lenders. Refis are another option to weigh.
How Data Privacy Can Give Financial Institutions a Marketing Edge
Rising privacy concerns don't have to hinder marketers. Banks and credit unions that take the right approach can build consumer loyalty.
The Power of Design in Banking Digital Transformation
What goes into the design of a customer experience-first brand? Alex Kreger and Monika Cālīte from UXDA talk why banks and credit unions should utilize design thinking into developing their internal processes.
The Financial Marketer’s Guide to Building Voice Search Strategy
Becoming part of the voice search conversation with Alexa, Siri and the Internet of Things means upping your search engine optimization game.
Most Retail Banks Score Poorly for Digital Marketing
Laggard banks and credit unions can learn how to drive better results by looking at a handful of winners identified in research by Gartner.
The Best Global Banking Innovations
The world's most innovative banks leveraged digital technologies and advanced analytics to generate improved CX and stronger brands.
New Email Habits & Trends Demand Fresh Financial Marketing Strategies
Email continues to reign, but banks and credit unions must improve quality before artificial intelligence and more boot them to spam.
AI Powers Citizens Bank’s New Millennial-Focused Rebranding Campaign
To differentiate its brand from the pack, the bank opts for a younger vibe with an inclusive theme to complement enhanced data capabilities.
Tapping the Power of Preapproved Offers in Financial Marketing
Common practice with existing customers using direct mail can be successfully adapted for prospects, when done digitally.
The Digital Ads Banking Consumers Hate Most (And Why)
Video marketing messages, animated banners and ads that follow you around a site annoy the heck out of bank and credit union prospects.
Neobanks Pile Into Digital Marketing Channels and TV Advertising
Financial 'advertising' increasingly doesn't look like anything like traditional Madison Avenue as new banking competitors try new methods.
How Much Should Bank & Credit Union Marketing Executives Make?
New data show current CMO pay is flat, but the role is evolving. Digital marketing and UX-related salaries, on the other hand, are moving up.
Leadership Lessons for Bankers from the Former CMO of Kodak
Kodak's Jeffrey Hayzlett discusses why strong leadership and a well-defined culture is critical and why being passive means falling behind in an industry facing massive disruption.
Expert Tips to Boost Bank & Credit Union Email Marketing Results
Too many financial institutions still send static emails lacking personalization. Marketing professionals suggest ways to improve on that.
Don’t Alienate Boomers While Obsessing Over Millennials
Too much focus on younger-generation marketing risks ignoring key older consumer segments. Here's how banks and credit unions can avoid that.
3 Ways Financial Marketers Must Protect Their Institutions Online
As Google morphs and financial fraudsters grow craftier, being findable in web searches poses greater challenges for banks and credit unions.
Mobile Eclipses TV, Forcing Shift in Digital Ad Choices for Financial Marketers
Putting financial marketing messages in front of consumers increasingly means spending on mobile channels, and rethinking engagement.
How Some Financial Brands May Be Shredding Search Marketing Money
Pay-Per-Click and Search Engine Optimization can be costly. Smaller financial brands must spend on them intelligently or they'll waste money.
Financial Marketers Must Link Data-Driven Segmentation With Addressable Media
Banks and credit unions must start using addressable media across multiple media channels to engage consumers on a true 1:1 basis.
4 Ways Bank Brands Can Supercharge Their CRM-Driven Digital Marketing
Banks and credit unions have untapped potential in customer data. Simple steps can help them put it to work with addressable digital campaigns.
5 Ways Personalization Boosts Customer Acquisition for Banking Brands
Acquiring customers is costly. To optimize the investment, bank and credit union marketers can apply simple web and email personalization.
