How Leading Financial Brands Are Using Digital Marketing To Win Consumers
Financial marketers are accelerating investments in digital advertising for both branding initiatives and to support more personalized messaging.
Digital Marketing in Banking
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
Q&A: Real-World Rebranding Lessons From a CMO in the Financial Industry
This no-holds-barred interview lays out a rebranding roadmap for financial marketers — how to ease the pain and nail the process.
Master Local Search Now or Your Financial Institution Might Disappear From Google
Is your institution invisible to Google? Or has it already vanished? Try this 5-minute search test now.
Banking Communications That Drive Consumers Up The Wall
Financial institutions frequently annoy consumers by ignoring their channel preferences and failing to acknowledge previous interactions.
14 Ways to Enhance and Differentiate Financial Websites
Here's how banks and credit unions can improve their website experience and differentiate their brand in digital channels.
Moving From ‘Mad Men’ Era Advertising to True Digital Financial Marketing
Financial marketers must address the needs of increasingly distrustful consumers while finding ways to engage with them on their terms.
12 Ways to Get to the Top of the Digital Wallet
Competition for digital payments is high, with banks and credit unions marketing digital wallets using digital media.
Google Says Financial Institutions Need Better Website Content
Here are five things banking providers must do to generate better content and yield more web search engine traffic from Google.
4 Major Digital Marketing Trends Redefining Retail Banking
What are financial marketers' top priorities? Where are they struggling? And how will budgets shift in the year ahead?
How Financial Marketers Can Use Video to Tell Their Brand Story
Banks must tell a story. Using video is one of the most effective storytelling mediums available to financial marketers.
4 Factors to Consider When Crafting Your Credit Card Marketing Strategy
Credit cards are consumers' favorite payment method. But what consumers want in their credit cards — and how they should be marketed — has changed.
The 5 Biggest Mistakes Financial Marketers Make in Digital Channels
The Financial Brand asked digital marketing experts in the banking industry what mistakes they see financial marketers make most often. Here's what they said.
15 Applications for AI and Machine Learning in Financial Marketing
AI and machine learning are very powerful marketing tools that must be used by banks and credit unions to meet consumer expectations.
The 5 Pitfalls of Digital Marketing Banks Must Avoid
Financial institutions that load up on digital and put their faith in Google, Facebook and other ad networks could be making a huge mistake.
5 Ways Community Banks Can Crush Competitors Online
To beat megabanks, smaller institutions must craft a compelling story about their competitive advantages in digital channels.
Four Simple Digital Marketing Tactics You Can’t Ignore
Financial marketers need to couple digital technology with advanced analytics to create highly personalized content that generates scalable results.
5 Ways to Optimize Banking Websites for Lead Generation
Here's how to build your website for a mobile-first world, where the front door to your financial institution is now just six inches tall.
8 Steps You Can’t Overlook When Redesigning Bank Websites
Congratulations, you just launched your new website. But before you pop the champagne, you need a plan to build traffic and increase online engagement.
Santander’s Award-Winning Online Hub Targets Millennials
Santander Bank’s microsite connects with Millennials who need access to financial resources during life's financial 'micro-moments.'
Transforming Broken Banking Websites Into Digital Growth Engines
A website is the most important part of any financial institution's digital growth engine, but most banking websites just sit there and don't drive sales.
Turning Your Banking Website Into a Sales and Marketing Workhorse
Most financial institutions simply push checking accounts and home loans on a home page banner, but it takes more than that to get results.
Is Digital Video The Next Big Thing In Financial Marketing?
Digital video marketing has emerged as a medium of choice for financial marketers who want to achieve measurable business results.
