Driving More Search Traffic to Your Bank’s Website
What good is a user-friendly, intuitive, informative, banking website if people can’t easily find it?
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
We analyzed the top 20 U.S. banks by asset size to determine their 'SEO value' and the results will surprise you.
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What good is a user-friendly, intuitive, informative, banking website if people can’t easily find it?
Boomers are running bank marketing departments, and that could be a big problem when it comes to digital channels. Here's why.
Digital channels are radically transforming the role of CMOs, forcing marketers to reevaluate their priorities, strategic plans and even their basic business models.
The right Google AdWords strategy can have a huge impact on ROI. But managed poorly, it can quickly turn into a gigantic sinkhole. Here's how to get the most from your SEM campaigns.
The 'spray and pray' approach to marketing is dead. This new marketing concept makes personalization in digital channels at scale possible.
Every pixel on your website is either helping you build your brand or it isn't. Here's how can your site can be used to support your brand's promise.
One of the most powerful, and least used, selling tools in the banking industry is in-app mobile marketing.
Visits to banking websites in the US have dropped, and American institutions are lagging behind other countries in the mobile channel.
See how a credit union with a tired old website got a major digital makeover at The Financial Brand Forum — live on stage.
The big issues on financial marketers' minds this year: mobile advertising, personalization, martech, data analytics and (of course) marketing ROI.
If you make your website more user-friendly for seniors, you'll also happen to be giving Millennials what they want too.
People detest having their time sucked by the complexities of banking. Banks must find ways to make managing finances easier.
90% of customers want to reply to texts from their financial institution. Meet them where they are with two-way SMS text.
Read More about Don’t Get Left Behind. Your Customers Need SMS Texting.
How can you optimize your landing pages for success? The answer lies in harnessing AI-led solutions to deliver seamless, personalized user experiences.
Read More about Landing Page Success: Leveraging Advanced Analytics and AI Tools
Ten years ago, most banking websites were pretty ugly. How times have changed. Both the visual aesthetic and the user experience have improved big time.
With a greater dependence on mobile devices, branding in digital channels becomes more important and more difficult.
How can you ensure your digital marketing strategy isn't as lifeless and uninspiring as the mission statements used by most financial institutions?
To stay current, your website needs to be updated at least every 2-3 years. Here's a big checklist when it's time for your next redesign.
Here's how programmatic advertising — automated, real-time bidding and placement of online ads — can help you grow and retain more relationships.
Spoiler alert: All four of the financial services-related commercials shown during the 2016 Super Bowl get failing grades.
Four marketing leaders in the financial industry share their insights to help you forge the right digital strategy and find success.
Here's how you can turn your website into a digital branch, and create a consistent brand experience between your online and offline delivery channels.
The rules governing website compliance for people with disabilities are changing. Here's what financial marketers need to do now.
A digital marketing measurement system is not simply about building a reporting dashboard. Here's how to build the right strategy.
Love is a choice. Do it right or wing it? One yields long-lasting relationships. The other? Learn how bankers use data to do it right.
Read More about How to Love Your Account Holders in the Digital Age
Building a new banking website is a big investment – in time and money. Read on for five ways to make sure yours pays off.