The 'spray and pray' approach to marketing is dead. This new marketing concept makes personalization in digital channels at scale possible.
Digital Marketing in Banking
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
Google's algorithms change frequently, making it difficult for marketers to keep up. This expert advice will help you avoid SEO missteps and get the best results.
Popular Articles within Digital Marketing in Banking:
Every pixel on your website is either helping you build your brand or it isn't. Here's how can your site can be used to support your brand's promise.
One of the most powerful, and least used, selling tools in the banking industry is in-app mobile marketing.
Visits to banking websites in the US have dropped, and American institutions are lagging behind other countries in the mobile channel.
See how a credit union with a tired old website got a major digital makeover at The Financial Brand Forum — live on stage.
The big issues on financial marketers' minds this year: mobile advertising, personalization, martech, data analytics and (of course) marketing ROI.
If you make your website more user-friendly for seniors, you'll also happen to be giving Millennials what they want too.
People detest having their time sucked by the complexities of banking. Banks must find ways to make managing finances easier.
Ten years ago, most banking websites were pretty ugly. How times have changed. Both the visual aesthetic and the user experience have improved big time.
With a greater dependence on mobile devices, branding in digital channels becomes more important and more difficult.
How can you ensure your digital marketing strategy isn't as lifeless and uninspiring as the mission statements used by most financial institutions?
To stay current, your website needs to be updated at least every 2-3 years. Here's a big checklist when it's time for your next redesign.
Here's how programmatic advertising — automated, real-time bidding and placement of online ads — can help you grow and retain more relationships.
Four marketing leaders in the financial industry share their insights to help you forge the right digital strategy and find success.
Here's how you can turn your website into a digital branch, and create a consistent brand experience between your online and offline delivery channels.
The rules governing website compliance for people with disabilities are changing. Here's what financial marketers need to do now.
A digital marketing measurement system is not simply about building a reporting dashboard. Here's how to build the right strategy.
Banks and credit unions running online ad campaigns are getting fleeced, losing millions to "click fraud" ...and they don't have a clue.
In their rush to embrace all things digital, have financial marketers left strategic planning in the dust?
Hear what five of the banking industry's most dynamic marketers say will be the major forces driving digital channels in 2016.
Banks and credit unions are building increasingly elaborate websites, but SEO is just as important as the design, features and functionality.
According to a global study, your success in digital marketing channels will hinge on three key areas — mobile, social media and email.