Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
7 Ways to Align Your Bank’s Website and Marketing Strategy
Here are seven ways to optimize bank and credit union websites to ensure they support marketing strategy and achieve business objectives.
Five Geotargeting Advertising Tips for Financial Marketers
Here's how community banks and credit unions can “localize” their digital marketing strategy with geo-targeted Google AdWords campaigns.
Using UX Design to Reduce Shopping Cart Abandonment in Banking
Abandoned shopping carts are the biggest drain on a digital banking sales process, caused by consumers unable to easily complete a purchase.
How (And Why) To Launch Your Financial Institution’s New Blog
Here's the business case for blogging in the banking industry, along with more than 15 tips for how banks and credit unions should build their blog.
New Internet Domain Available for U.S. Credit Unions
Credit unions based in the United States can now register website addresses using the .creditunion domain.
5 Essential Website Accessibility Tips For Financial Institutions
Here are five ways financial institutions can stay on top of the accessibility issues facing banking websites.
Improve Lending Results with Digital Marketing
Advanced analytics and digital marketing can improve loan prospect targeting and lending effectiveness for banks and credit unions.
Video Marketing in Banking: Lights, Camera… Corporate Selfie
Video is an underutilized, yet effective digital marketing tool for banks and credit unions wanting to increase brand awareness,
Is Your Bank’s Sales Strategy Digital-Ready?
Most banks fail to capitalize on investments in digital channels, unable to support the opening of new accounts online or on mobile devices.
The End of Marketing as We Know It
Artificial intelligence (AI), machine learning and voice-first systems will increase contextuality and simplicity of marketing messages.
Maximizing Your ROI Requires The Right Marketing Attribution Model
You can't maximize your marketing budget without an attribution model that clearly tells you what's working and what isn't.
Banks Threatened With Legal Nightmare Over ABA Website Compliance
Your website looks great. It's responsive, hums on mobile devices, and gets a ton of traffic. Too bad it could also land you in court.
17 Digital Marketing Tips for Banks and Credit Unions
Here are 17 ideas, tips, tricks and techniques that banks and credit unions can use to close the digital marketing divide.
10 Essential Email Marketing Insights for Banks & Credit Unions
Want to see your email marketing campaign clicks and conversions shoot way up? Here are ten insights that will yield big results.
5 Best UX Practices to Drive More Conversions on Banking Websites
This analysis of banking websites reveals five key insights financial marketers should apply to any online product marketing initiative.
How Banks Can Increase Conversions By Maximizing Website Landing Pages
Is your financial institution's website maximizing landing pages to attract and convert the online traffic you fought hard to earn?
Financial Brands in a Digital Age: It’s All About Love
It might sound trite, but for financial marketers to win today, they have to do more than entertain. They have to uncover the love.
5 Digital Marketing Tips for Financial Institutions on a Shoestring Budget
Do you have champagne marketing dreams but a domestic beer budget? Don't worry, here are some quick wins.
7 Steps to Acquiring New Checking Accounts in Digital Channels
Here are seven best practices to ensure marketing success when banks and credit unions use digital channels to attract checking prospects.
Can Financial Marketers Hear The ‘Voice of the Customer’?
It's critical that financial marketers keep a finger on the pulse of the people they want to reach. But you can't understand them if you don't walk a mile in their shoes.
Loan Acquisition Marketing in a Digital Advertising World
Here are six tips you can use to build an online display advertising strategy that supports your consumer lending and mortgage product lines.
Bots, Fat Fingers and Ad Blockers: Why Bank Marketers Should Rethink Digital
A candid assessment of digital marketing investments and the results they generate might prompt financial marketers to reevaluate their strategy.
