Ally.com, the online destination of Ally Financial and its direct banking and auto finance subsidiaries, has won two “Outstanding Website” awards in the Web Marketing Association’s 16th annual WebAward Competition. The accolade, which recognizes Ally in both the Banking and Financial Service categories, was based on website scoring that demonstrates work above and beyond the standard of excellence.
The winning websites were selected according to seven separate criteria: design, ease-of-use, copywriting, interactivity, use of technology, innovation and content.
“We make it our priority to design, develop and enhance the Ally.com website to align with the wants and needs of our customers,” said Gayle Wellborn, eCommerce executive for Ally. “Our goal is to connect with our customers in a way that’s not only effective, but is visually appealing and simple to use—and being honored as an Outstanding Website is affirmation that we’re on track.”
WebAward nominees, which included more than 2,000 entries from 42 countries, were judged on seven criteria, including content, copy writing, design, innovation, interactivity, navigation and use of technology.