More and more retail financial institutions are trying to liven up their online experience by redesigning website homepages with an emphasis on visual simplicity. These sites take design cues from the retail and entertainment sectors, relying heavily on a combination of photography, color and white space to create a contemporary, marketing-focused front page.
Please note: Sites were selected purely to illustrate how banks and credit unions can incorporate principles of branding and marketing (i.e., personality and sales) into their online strategies. Architectural issues and UX were not factors in the selection of these designs, although we did note the degree to which each website was responsive (websites were deemed fully responsive if they dynamically scaled to smartphone widths in a browser window).
( See More: 50 Of The Most Spectacular Website Designs In Banking )
1. GT Bank
2. Bridge Bank
3. Frost Bank
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4. Bank of Santa Barbara
Responsive Design: No
5. Pacific Western Bank
6. First Hawaiian Bank
7. Klein Bank
Responsive Design: Mostly
8. Verity Credit Union
9. Heritage Grove FCU
10. Go Bank
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11. Bank of Tokyo-Mitsubishi
Responsive Design: Mostly
12. First Republic Bank
13. Deseret First Credit Union
Responsive Design: Mostly
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14. Sterling National Bank
Responsive Design: Limited
15. Generations FCU
Responsive Design: Limited
16. GT Bank
Responsive Design: Yes
17. ING Direct Canada
Responsive Design: No
18. OCBC
Responsive Design: Yes
19. First Entertainment
Responsive Design: No
20. First Federal Savings Bank
Responsive Design: No
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21. First National Bank
Responsive Design: No
22. FNB
Responsive Design: Yes
23. DUCA
Responsive Design: Yes
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24. Commonwealth Credit Union
Responsive Design: Yes
25. Mills42 FCU
Responsive Design: Yes
26. Vibe Credit Union
Responsive Design: Partial
27. Lakeland Credit Union
Responsive Design: No
28. Flagstar Bank
Responsive Design: No
29. BBVA Compass
Responsive Design: No
30. Numerica Credit Union
Responsive Design: Limited