More and more retail financial institutions are trying to liven up their online experience by redesigning website homepages with an emphasis on visual simplicity. These sites take design cues from the retail and entertainment sectors, relying heavily on a combination of photography, color and white space to create a contemporary, marketing-focused front page.
Please note: Sites were selected purely to illustrate how banks and credit unions can incorporate principles of branding and marketing (i.e., personality and sales) into their online strategies. Architectural issues and UX were not factors in the selection of these designs, although we did note the degree to which each website was responsive (websites were deemed fully responsive if they dynamically scaled to smartphone widths in a browser window).
( See More: 50 Of The Most Spectacular Website Designs In Banking )
1. GT Bank
2. Bridge Bank
3. Frost Bank

Make Bill Pay a Consumer Magnet Again
Exclusive white paper showcasing why FIs must transform bill pay into a personal financial tool and what they can gain by doing so.

Focus 2023: Increasing Agility and Improving Efficiency
Join this webinar to see how financial services marketers are using Slack and Salesforce to cater to their changing priorities, challenges, and outlook on innovation.
Read More about Focus 2023: Increasing Agility and Improving Efficiency
4. Bank of Santa Barbara
Responsive Design: No
5. Pacific Western Bank
6. First Hawaiian Bank
7. Klein Bank
Responsive Design: Mostly
