Online Version: https://thefinancialbrand.com/news/bank-marketing/creative-showcase-november-2009-8872
Creative Showcase: Sunlife, We Speak Human
Published on November 22nd, 2009 in Marketing Strategies
Sunlife Financial – "KC & The Sunlife Band"
Two words for this commercial… it’s funky. You can hear Sunlife’s rationale for the campaign in this YouTube press release.
Deutsche Bank – "What do you expect from banks?"
The German-based bank put up booths and asked people to speak their mind about banks, then posted the response online at a special microsite (Belgian/French).
Ally Bank – "We Speak Human"
So did Klaatu.
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GQB Bank
Gorgeous architecture courtesy of this very interesting Russian blog.
HSBC – eStatements
"There is no way to print a bank statement without having to cut down a tree. Therefore it is more eco-friendly to choose an e-bank statement."
Sofia Bank – "Wealth"
"It’s about attitude." The agency would probably tell you that if you don’t get it, you probably aren’t the target market.
Glasgow Credit Union – Kieron Leigh-Clough Illustrations
Ad agency Freight, based in the U.K., bashes banks in this campaign for Glasgow Credit Union.
Pen Air Credit Union – "Thanks A Billion"
Pen Air thanked its members in a public campaign for helping the credit union pass the $1 billion milestone.
CF Bank – Brand Identity
Agency: Kleidon
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