Creative Showcase: Sunlife, We Speak Human

By Jeffry Pilcher

Published on November 22nd, 2009 in Marketing Strategies

Sunlife Financial – "KC & The Sunlife Band"


Two words for this commercial… it’s funky. You can hear Sunlife’s rationale for the campaign in this YouTube press release.

Deutsche Bank – "What do you expect from banks?"

The German-based bank put up booths and asked people to speak their mind about banks, then posted the response online at a special microsite (Belgian/French).

deutsche-bank-display

deutsche-bank-kiosk

Ally Bank – "We Speak Human"

ally-we-speak-human
So did Klaatu.

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GQB Bank

gqb-building

Gorgeous architecture courtesy of this very interesting Russian blog.

HSBC – eStatements

hsbc-e-statements

"There is no way to print a bank statement without having to cut down a tree. Therefore it is more eco-friendly to choose an e-bank statement."

Sofia Bank – "Wealth"

sofia-bank-wealth

sofia-bank-garage

"It’s about attitude." The agency would probably tell you that if you don’t get it, you probably aren’t the target market.

Glasgow Credit Union – Kieron Leigh-Clough Illustrations

glagow-1 glasgow3

Ad agency Freight, based in the U.K., bashes banks in this campaign for Glasgow Credit Union.

Pen Air Credit Union – "Thanks A Billion"

pen-air-thanks-a-billion

Pen Air thanked its members in a public campaign for helping the credit union pass the $1 billion milestone.

CF Bank – Brand Identity

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Agency: Kleidon

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