Credit Union Picks ‘Aventa’ as New Moniker

Colorado Springs Credit Union has changed names and become Aventa. Nearly 40% of the credit union’s membership no longer lives in Colorado Springs, so it was time for another new name, credit union officials said.

The board of directors wanted a name that would be "inclusive and welcoming to the people and communities up and down the front range," said Sarah Ryals, CMO/Aventa, in an interview.

The Aventa name is coined (meaning it’s made up), but it’s meant to reflect the local Colorado Springs culture.

"We like the free-flowing and open nature of the word Aventa."
— Sarah Ryals, CMO/Aventa

"We like the free-flowing and open nature of the word ‘Aventa,'" Ryals continued. "We can create the brand behind the name."

The entire process — from the decision to change names to when signs were changed out — took two years.

Weber Marketing Group was brought in as naming partner for the project.

There is currently a federal trademark application on file for Aventa with the United States Patent & Trademark Office. There is no trademark currently pending under the USPTO’s financial services category for the credit union’s new slogan, "The Common Thread."

Established in 1957 to serve utilities employees, Aventa Credit Union now has $125 million in assets and 17,000 members.