Online Version: https://thefinancialbrand.com/news/bank-marketing/bpay-brand-ads-1738
Complex Lifestyle Visuals Tell BPay’s Brand Story
Published on September 5th, 2008 in Marketing Strategies
Click on these ads to enlarge them. Then soak it all in — the planning, the set, the items, buying the items, casting, makeup, photography, art direction, copywriting, design, layout and typesetting.
The ads are fun and extravagant.
FYI – BPay is a bill payment service unique to Australia.
Key Question: What do you think these ads cost to produce? Most agencies would probably charge $10,000-$25,000 USD. Each. Small design studios might charge a little less.
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