Subscribe Now!
In the Digital Age, a bank or credit union with an old, dated brand identity can’t compete. You can’t convince anyone your institution is tech savvy if your brand image screams “1980s.” Consumers today want to do business with financial institutions that are hip and innovative — banking providers that aren’t stuffy and traditional. You can leverage your brand identity to convince consumers that banking doesn’t have to be a boring chore.
Make no mistake: your financial institution’s brand identity is one of the most powerful (if not subtle) weapons in your marketing arsenal. Do not underestimate the impact your brand identity has — whether positive or negative — on people’s perceptions… and your bottom line.
Read More:
- 9 More Beautiful Integrated Brand Identities from Retail Banks
- 10 Branches Designed To Wow The Digital Banking Consumer
- 11 Tips For Building A World-Class Brand Identity
- How To: Brand Books For Retail Financial Institutions
Natwest Bank
Design Firm: Futurebrand (London)
Addiko Bank
Design Firm: Prophet (London, Berlin, Hong Kong)
IDFC Bank

Bank of Hope
Design Firm: Landor
Lloyds Bank

Personalizing the Small Business Banking Experience
Help your small business clients thrive with data analytics tools that help you better personalize content and provide relevant product offerings.
Read More about Personalizing the Small Business Banking Experience

Banking Transformed Podcast with Jim Marous
Listen to the brightest minds in the banking and business world and get ready to embrace change, take risks and disrupt yourself and your organization.
Tangerine
Design Firm: Concrete (Canada)
Mastercard
Design Firm: Pentagram (New York)

Popular Bank
Design Firm: Brand Union (Madrid)
Bank Australia
Design Firm: Tank (Melbourne, Australia)