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In the Digital Age, a bank or credit union with an old, dated brand identity can’t compete. You can’t convince anyone your institution is tech savvy if your brand image screams “1980s.” Consumers today want to do business with financial institutions that are hip and innovative — banking providers that aren’t stuffy and traditional. You can leverage your brand identity to convince consumers that banking doesn’t have to be a boring chore.
Make no mistake: your financial institution’s brand identity is one of the most powerful (if not subtle) weapons in your marketing arsenal. Do not underestimate the impact your brand identity has — whether positive or negative — on people’s perceptions… and your bottom line.
Read More:
- 9 More Beautiful Integrated Brand Identities from Retail Banks
- 10 Branches Designed To Wow The Digital Banking Consumer
- 11 Tips For Building A World-Class Brand Identity
- How To: Brand Books For Retail Financial Institutions
Natwest Bank
Design Firm: Futurebrand (London)
Addiko Bank
Design Firm: Prophet (London, Berlin, Hong Kong)
IDFC Bank

Bank of Hope
Design Firm: Landor
Lloyds Bank

How Industrial Bank Redefined the Branch Experience
Learn how SLD recrafted the banking experience with natural elements, innovation, and a focus on human connection.
Read More about How Industrial Bank Redefined the Branch Experience

How to Supercharge Branch Traffic in a Digital World
Learn how financial institutions are leveraging unique applications of technology and innovation to drive foot traffic and increase engagement within their brick-and-mortar locations.
Read More about How to Supercharge Branch Traffic in a Digital World
Tangerine
Design Firm: Concrete (Canada)
Mastercard
Design Firm: Pentagram (New York)

Popular Bank
Design Firm: Brand Union (Madrid)
Bank Australia
Design Firm: Tank (Melbourne, Australia)