Truist’s CMO Has Strong Views on Fintechs and Personalization
Vinoo Vijay, architect of Ally Bank's early marketing and a TD Bank alumnus, will help the SunTrust-BB&T megamerger deliver on its promise.
Bank Culture
Articles about bank culture, including HR topics like leadership, mission statements, vision statements, core values, employees, recruitment, and training.
Successful Banking M&A Needs Creative Communication in 5 Key Areas
There’s no such thing as too much communication when executing mergers or acquisitions. That may actually be the key to your
Crisis as a Catalyst for Leadership, Digital Transformation & Cultural Growth
The pandemic helped financial institutions redefine leadership roles, corporate purpose, strategic priorities and business
How the #$%& Do You Build a Strategic Plan During COVID-19?
6 critical points, including a key issues checklist, to make your financial institution's planning productive and relevant during big
7 Essentials of Digital Banking Transformation Success
The pandemic increased the importance of digital transformation. Financial institutions must move forward aggressively to
Are Financial Institutions Wasting Their Time Chasing a Digital Dream?
Customer experience is more than a great mobile app. Your digital banking must be very good, but great relationships are what you
Meet Citi’s Next CEO Jane Fraser: How She Climbed to the Top in Banking
Citigroup's President Jane Fraser, in a much-expected promotion, to succeed Michael Corbat as CEO in February 2021. Here's how she got
Fintech Buys Bank in Pursuit of Radical New Business Model
New twist on what a bank is blends concepts of deposits with spendable Treasury bills and Netflix-style pricing. It's just square 1 for
Will Banking Executives Ever Return to the Office?
Temporary steps could become a permanent transition to a flexible work setup, and impact financial institutions' competitive
Financial Marketers Must Eradicate Fine Print Surprises
When did you last really read what your institution tells consumers in agreements? Does your contact staff quote text that doesn't
How Marketing Can Save Banking By Defining a New Mission
Too much focus on process and profits over purpose is disconnecting banks from customers. Four questions provide the key to a culture shift.
Six Crisis Communication Blunders Banks Must Stop
COVID-19 exposed shortcomings in customer and employee communications, leading to a loss of confidence. The experience provides key
How Financial Marketers Can Prevent Legal and Compliance Breaches
6 ways marketing technology can help financial institutions manage brand compliance issues before they blossom into regulatory
What Big Techs Like Apple Can Teach Banks About Brand Loyalty
The pandemic emphasizes the need for financial institutions to build better bridges to consumers by doing more to improve their
How Top Financial Institutions Keep Their Teams On-Brand and Compliant
A brand portal with workflow approvals, creative templates, brand education and an automated disclaimer engine is a key marketing
Finding Your Financial Institution’s ‘New Normal’ CX
If revising customer journey maps is not feasible, bank and credit union marketers can obtain useful insights by creating service
In Any Crisis, Banking Leaders Must Look Beyond the Present
Banking leadership needs to be skilled in crisis management and have the courage to disrupt themselves and their organization for the
Removing Workplace Friction Helps Financial Institutions Improve CX
COVID-19 has decentralized bank and credit union workforces, making it critical to empower employees by instilling a data-driven
Building Better Banking Services for Women
Designing financial products solely based on gender may actually alienate consumers. Financial marketers should focus on sub-segments'
Post-Pandemic Growth: Aggressive Financial Institutions Will Prevail
Customer-centric thinking propelled digital financial brands through COVID disruptions. Such strategies drive a cultural shift for growth.
A Social Selling Roadmap for Financial Institutions
In the post-virus era, social media skills will become an even greater competitive advantage, especially for those selling new
Most Financial Institutions Still Make Banking Too Difficult
A frictionless digital customer experience requires simplicity, transparency, personalization, consistency and trust.