Banking’s Forgotten Generation?
Consumers over 50 are the fastest growing digital segment and drive the majority of financial institution revenues.
Leadership & Management
Articles about bank culture, including HR topics like leadership, mission statements, vision statements, core values, employees, recruitment, and training.
Latest Spotlight Article:
Financial Advice Boosts Customer Satisfaction. But It's Got to Be Personalized
Generic financial guidance leaves today's consumers cold, says J.D. Power. They only want advice tailored to their specific needs.
Popular Articles within Leadership & Management:
Moving from a Reactive to Proactive Digital Culture
Financial institutions can no longer afford to be focused on short-term quarterly results at the expense of long-term cultural change.
Beyond Philanthropy: Lessons in Cause Marketing
Fusing cause marketing with your financial institution's strategic plan can you help you accomplish important brand and business objectives.
5 Roles of a Successful Digital Banker
The expectations of today's digital banker are far different than the job description of yesterday's retail banker.
Do You Have a Generic Banking Brand? Or a Niche Focus?
Community-based institutions must serve a specific niche in order to survive. Do you know what your unique position is in the market? Or do you have a generic brand?
Is Your Bank’s Board of Directors Prepared for the Future?
The role and composition of a financial institution's board of directors must reflect the changes sweeping across the banking industry.
Cultural Shifts Critical to Transformation Success
Employee behavior during periods of major change must be understood — and then modified — for an improved customer experience and to keep the workforce happy.
Challenger Banks Big Hurdle: Building Consumer Trust
It's hard to 'disrupt' an entrenched industry like financial services when you're barely denting the market. You must build trust first.
How Competing On Financial Health Could Impact Banking
A financial health metric could change the basis of competition in banking. At the least, it's an important tool for marketers.
You Ask Customers Questions, Then Ignore Their Answers?!?
When consumers take time to give you info, banks should use it. Here's how to customize marketing messages by leveraging customer insights.
Why Can’t Banking Be Faster, Easier and More Simple?
People detest having their time sucked by the complexities of banking. Banks must find ways to make managing finances easier.
Can Consumers Really Love Their Bank?
Consumers' feelings dictate brand preference and loyalty. Here's proof people can connect with banking providers on a deep, emotional level.
10 Steps to Protect a Banking Brand Under Siege
Dealing with a crisis is inevitable. At some point, it'll happen. When it does, you need to be prepared with a deliberate, strategic plan.
Winning the Talent Wars in Banking
To win the talent wars, banking needs to convince future leaders there is a culture of innovation and a focus on digital transformation.
4 Things Financial Marketers Say That Could Get Them Fired
Sometimes CMOs in the banking industry don't realize how they sound to others in the C-suite — particularly their CEO.
Rock Then Roll: The Secrets of Culture Driven Leadership
Your financial institution's internal culture is the 'secret sauce' needed to bring out the best in everyone and build your brand.
The Marketing Divide: How CMOs and The C-Suite Must Connect
In the financial industry, there are major disconnects between CMOs and their peers at the executive table. How does everyone get on the same page?
How Community Institutions Can Fight The Megabanks
Banking pits big multinationals against everyone else in a classic David vs. Goliath matchup. Here's how smaller players can beat the giants.
The Importance of Narrow Focus and Differentiation
Financial institutions must narrow their focus and differentiate products and services. The essence of strategy is choosing what NOT to do.
How Good Are You At Telling Your Bank’s Brand Story?
It's scary how many marketers think they effectively tell their brand's story, because research suggests otherwise.
5 Keys to Consumers’ Hearts That Banking Brands Need
Customer-inspired banks strengthen relationships — and their bottom line — by baking empathy into every product, service and experience.
Gender Gap: Women Bear the Burden for Managing Money
More women than men feel they are solely responsible for making household financial decisions, but they aren't comfortable in the role.