Measuring PR is More Than Counting Articles
Public relations isn't about how many press releases you send out or stories get published. It's about measuring strategic outcomes.
Bank Culture
Articles about bank culture, including HR topics like leadership, mission statements, vision statements, core values, employees, recruitment, and training.
Latest Spotlight Article:
Researchers Say the Federal Safety Net Isn’t a ‘Moral Hazard’ After All
For decades, pundits have argued that deposit insurance leads to riskier behavior that ends in bank failures. Were they wrong all this time?
Popular Articles within Bank Culture:
Is Your Bank’s Marketing Department Structured for the Last Century?
CMOs should have a seat at the senior management table, but to get there, they must prove their worth and reimagine marketing's role.
Public Relations Survival Guide for Credit Union Marketers
Six credit union PR professionals share their insights, tips and tricks in this in-depth examination of public relations best practices.
Targeting Women in the She-conomy
Leveraging the potential women represent will become an increasingly critical component in bank and credit union marketing strategies.
Overdrafters Value Low Account Fees
When consumers who overdraw their checking account switch banking providers, they don't pay attention to overdraft fees. Are they crazy?
6 Ways to Overcome The Fear of Selling in Banking
Strategies for overcoming the fear of selling in banking associated with moving to a Universal Banker structure.
Banks Gravitate to CafeGive for Cause Marketing Campaigns
Banks and credit unions blend cause marketing with social media by leveraging an online solution that streamlines charitable donations.
What Women Will Do To Avoid Bank Fees That Men Won’t
Women dislike checking account fees through their bank more than men, and are willing to go to greater lengths to avoid them.
8 Tips for Banks & Credit Unions Building Employee Incentive Programs
How to develop a successful employee incentive program — one that improves productivity, increases retention and boosts your overall culture.
Do Financial Institutions Want The Unbanked?
About 23% of bankers say underbanked customers present their greatest growth opportunity. But some financial institutions aren't interested.
Banks Improving Experience for Hispanic Consumers
More than half of Hispanic consumers say that banks are doing a better job catering to their needs, like providing materials in Spanish.
Banks Pony Up Big Bucks to Bait Checking Account Switchers
The number of consumers taking advantage of checking account promotions has more than doubled in one year. Why? Cash incentives.
Security Issues Shaping Consumers’ Payment Behavior
As concerns about payment card security increase, the factors that go into selecting a preferred method of payment are also changing.
Three in Five Americans Fear Mobile Banking
Mobile banking is on the rise, but so too are the efforts of hackers, causing many consumers to question the security of this new channel.
Checking Account Shoppers Sacrifice Features For Fewer Fees
Consumers holler about all the features they want their checking accounts to have. But when they finally switch, fees wind up driving their decision.
Credit Union Makes Staggering $1 Million Charity Pledge
For its 75th anniversary, Desert Schools FCU pledged to donate a truckload to charity, supported by a $350,000 marketing campaign.
Michigan Credit Union Balloon Travels Crash Lands in Maine… 1,000 Miles From Home
A credit union has a little PR fun after one of its balloons crash lands way off course. Like, 1,000 miles off course.
Will Consumers Ditch Paper Statements to Dodge Banking Fees?
It's easier to get consumers to adopt digital delivery if your eStatements are better than your existing paper statements.
We Heart Banks (What’s Up With The Positive Sentiment?)
Banks are back in the favorability of
6 Lessons For Financial Marketers From The ALS Ice Bucket Challenge
Hundreds of banks and credit unions got soaked for the ALS Ice Bucket Challenge. Here are 6 tips for those who participated... and those who didn't.
Financial Institutions Lack ‘Personality’ in Social Channels
Banks and credit unions need overlook the importance of personality in social channels. Who you are can be as important as what you say.
Rethinking the Potential of the Underbanked Segment
It's more important than ever to understand and serve the needs of the underbanked consumer that represents 20% of US households.