Can Consumers Really Love Their Bank?
Consumers' feelings dictate brand preference and loyalty. Here's proof people can connect with banking providers on a deep, emotional level.
Bank Culture
Articles about bank culture, including HR topics like leadership, mission statements, vision statements, core values, employees, recruitment, and training.
Latest Spotlight Article:
Attention to Branch Basics Can Stem Account Attrition
Dissatisfaction with banks could hike attrition in 2024. The solutions begin with simple behavioral adjustments in branches and call centers.
Popular Articles within Bank Culture:
10 Steps to Protect a Banking Brand Under Siege
Dealing with a crisis is inevitable. At some point, it'll happen. When it does, you need to be prepared with a deliberate, strategic plan.
Winning the Talent Wars in Banking
To win the talent wars, banking needs to convince future leaders there is a culture of innovation and a focus on digital transformation.
4 Things Financial Marketers Say That Could Get Them Fired
Sometimes CMOs in the banking industry don't realize how they sound to others in the C-suite — particularly their CEO.
Rock Then Roll: The Secrets of Culture Driven Leadership
Your financial institution's internal culture is the 'secret sauce' needed to bring out the best in everyone and build your brand.
The Marketing Divide: How CMOs and The C-Suite Must Connect
In the financial industry, there are major disconnects between CMOs and their peers at the executive table. How does everyone get on the same page?
How Community Institutions Can Fight The Megabanks
Banking pits big multinationals against everyone else in a classic David vs. Goliath matchup. Here's how smaller players can beat the giants.
The Importance of Narrow Focus and Differentiation
Financial institutions must narrow their focus and differentiate products and services. The essence of strategy is choosing what NOT to do.
How Good Are You At Telling Your Bank’s Brand Story?
It's scary how many marketers think they effectively tell their brand's story, because research suggests otherwise.
5 Keys to Consumers’ Hearts That Banking Brands Need
Customer-inspired banks strengthen relationships — and their bottom line — by baking empathy into every product, service and experience.
Gender Gap: Women Bear the Burden for Managing Money
More women than men feel they are solely responsible for making household financial decisions, but they aren't comfortable in the role.
Responding to the New Definition of ‘Convenience’ in Banking
Convenience in banking takes on a new meaning in a digital world where all organizations are as close as a computer or mobile device.
Do Credit Unions Share a Social Obligation to Serve the Underserved?
The credit union movement is built on a mission to serve people of modest means. But does that include the unbanked and underbanked?
Why Every Retail Financial Institution Needs a Digital Champion Now
Is anyone spearheading your organization's digital strategy? Here's what banks and credit unions should look for when creating this new role.
Is Your Financial Institution Picking The Right Charitable Partner?
There's no shortage of charitable organizations vying for your support, but which one is right for you? These six tips will help you choose.
Is The Banking Industry Losing the Battle for Consumers?
As digital transformation accelerates, banking will be in a battle for the consumer that will define the next decade for the industry.
The Differences Between Banking in the US and Canada
The US has around 7,000 banks, while Canada only has 28. There are over 6,000 credit unions in America, while Canada only has 650.
Infographic: How Bank CEOs and Boards View Strategic Challenges
This infographic examines how bank CEO and their directors feel about growth, threats, branches, Millennials, tech and more.
Does The Whole World Hate Banks … Again?
Gallup released the results of its annual survey on consumers' perceptions of various industries. For the banking industry, there's bad news, good news, and surprising news.
Infographic: Anatomy of Bank & Credit Union Marketing Departments
Findings from a study of 250 financial institutions — their structure, titles, tenure, prior experience, staffing levels, and who's hiring.
Banking Leaders Must Become Champions for Change
The unprecedented scale of change in banking demands greater internal agility and leadership — across your entire organization.
Digital Opens Door to Banking Growth and Opportunities
Increasing the use of digital technologies in banking opens door to growth opportunities and competitive advantages.