Public relations isn't about how many press releases you send out or stories get published. It's about measuring strategic outcomes.
Articles about bank culture, including HR topics like leadership, mission statements, vision statements, core values, employees, recruitment, and training.
For decades, pundits have argued that deposit insurance leads to riskier behavior that ends in bank failures. Were they wrong all this time?
Popular Articles within Bank Culture:
CMOs should have a seat at the senior management table, but to get there, they must prove their worth and reimagine marketing's role.
Six credit union PR professionals share their insights, tips and tricks in this in-depth examination of public relations best practices.
Leveraging the potential women represent will become an increasingly critical component in bank and credit union marketing strategies.
When consumers who overdraw their checking account switch banking providers, they don't pay attention to overdraft fees. Are they crazy?
Strategies for overcoming the fear of selling in banking associated with moving to a Universal Banker structure.
Banks and credit unions blend cause marketing with social media by leveraging an online solution that streamlines charitable donations.
Women dislike checking account fees through their bank more than men, and are willing to go to greater lengths to avoid them.
How to develop a successful employee incentive program — one that improves productivity, increases retention and boosts your overall culture.
About 23% of bankers say underbanked customers present their greatest growth opportunity. But some financial institutions aren't interested.
More than half of Hispanic consumers say that banks are doing a better job catering to their needs, like providing materials in Spanish.
The number of consumers taking advantage of checking account promotions has more than doubled in one year. Why? Cash incentives.
As concerns about payment card security increase, the factors that go into selecting a preferred method of payment are also changing.
Mobile banking is on the rise, but so too are the efforts of hackers, causing many consumers to question the security of this new channel.
Consumers holler about all the features they want their checking accounts to have. But when they finally switch, fees wind up driving their decision.
For its 75th anniversary, Desert Schools FCU pledged to donate a truckload to charity, supported by a $350,000 marketing campaign.
A credit union has a little PR fun after one of its balloons crash lands way off course. Like, 1,000 miles off course.
It's easier to get consumers to adopt digital delivery if your eStatements are better than your existing paper statements.
Banks are back in the favorability of
Hundreds of banks and credit unions got soaked for the ALS Ice Bucket Challenge. Here are 6 tips for those who participated... and those who didn't.
Banks and credit unions need overlook the importance of personality in social channels. Who you are can be as important as what you say.
It's more important than ever to understand and serve the needs of the underbanked consumer that represents 20% of US households.