In The Wake of Google Gemini’s Chatbot Debacle, An Object Lesson for Banks
Banks are among the leading adopters of generative AI. But the technology is evolving faster than the guardrails needed to make it efficacious and trustworthy.
Rebranding Is Expensive, Time-Consuming – and Essential
How financial institutions are refreshing their brands with messaging that taps into the emerging priorities of their customers.
Winning the Pricing Marathon: Behavioral Economics in Banking
Q&A: Melina Palmer shares how banks can leverage behavioral insights to optimize pricing, boost loyalty, and win the race for digital growth.
Influencer Marketing: Is the ROI Worth it for Community Banks?
Big banks have already tested the waters when it comes to advertising with influencers — but there's a few considerations community banks should make before diving in.
How to Turn Identity Fraud Prevention into a Competitive Advantage
A secure onboarding process has the potential to be a competitive advantage. Investments in identity fraud tech can make onboarding safer and create upsell opportunities to boot.
Marketing Swag: What’s Hot, What’s Not (& What Is it Even?)
Promotional swag is a cost-effective marketing tool — plus the right product can turn a customer into a walking billboard. Here’s how banks are leveraging swag.
How Fintech Is Disrupting Traditional Banks in 2024
After a decade in the spotlight, fintech has had a bigger impact in some areas more than others.
Unlocking Growth: How Consolidated Analytics Can Empower Community Banks
Former community bank CFO Kim Snyder shares how consolidated analytics can help small institutions transform fragmented data into strategic assets.
AI Will Be Critical to Delivering End-to-End Customer Journeys
Many banks struggle to build a digital customer journey that streamlines leads from awareness to becoming customers. AI may be the key.
Evolving VoC Programs: Expert Insights on Activating the Customer’s Authentic Voice
VoC limitations obstruct strategic impact — but emerging best practices can help banks systematically optimize experiences via an integrated, amplified customer voice.
Are Biometrics and Tokens the Key to Seamless and Secure Banking?
Tokens and biometrics offer a more streamlined and user-friendly experience than traditional passwords, providing quick access to accounts and reducing friction during login.
How to Navigate the Coming Storm of Demographic Disruption
Banks need to prepare now for radical change up and down the demographic spectrum, from young to old.
Lifetime Value vs. Share of Wallet: Which is the Right Metric for Customer Retention?
Do 'share of wallet' and 'customer lifetime value' work as metrics in a world where consumers have multiple financial relationships?
Why Banks Are Saying Goodbye To the CMO
While the debate over the future of the CMO position rages on, the shifting dynamics of the role at some of the world’s most recognizable banks is nothing new.
Community Banks Need a Social Media Reality Check
Smaller banks rely on social media to promote their brands — yet most of their strategies leave something to be desired.
Can Banks Reduce False Positives in AML?
Account closures have left customers bewildered and angry. Here's how banks can do better.
Is AI Coming for Your Bank Job?
The answer to that question is complicated, but some roles are likely to see big changes in the next few years.
Should Banks Ramp Up Budgeting Tools After the Demise of Mint?
Budgeting apps are highly popular, but Intuit's Mint could not make a business of it. Can banks and credit unions?
How Alternative Consumer Credit Data Increasingly Supports Lending Decisions
Alternative credit data is becoming a bigger part of how lenders make their decisions. Here's why it's a growing indicator.
Fintech is Disrupting Cross-Border Payments. How Should Banks Respond?
Digital disruptors are seizing a growing share of the cross-border payments market. It may be time for banks to push back.
4 Banking CMOs to Watch in 2024
Top CMOs are using technology to create novel marketing strategies and uncover new revenue streams. The efforts are leading to an increase in customers and are producing measurable results.
Why it’s Time for Banks to Hire a Chief AI Officer — and What That Looks Like
Banks have big plans for generative AI technology — and the chief AI officer role is becoming more of a reality.
