Ad Campaign Uses Segmentation to Fuel Big Loan Jump
Does customer segmentation work? Apparently so — a 240% lift in loans won over this financial institution in Washington
Articles by Staff Writer
How to Define the Generations: The Ultimate Guide for Marketers
This analysis ends the debate over birth years for the Silent Generation, Boomers, Gen X, Millennials, Gen Z, and
Innovation Challenge: Day 2 Takeaways from The Financial Brand Forum
Most banking leaders find innovation an ongoing struggle. Those at The Forum 2022 heard ideas from some of the leading innovation
‘Hug Your Haters’: Day 1 Takeaways from The Financial Brand Forum
Out of the gate like a pent-up racehorse, The Forum 2022's opening day was part homecoming party, part future-ready workshop.
Core Issue: Plug-and-Play Is Transformative for Banks & Credit Unions
With more flexible core providers and the use of APIs, community banks and credit unions are quickly rolling out snazzy fintech
Can Banks Hang On to Low-Cost Deposits as Rates Rise?
It's possible to avoid engaging in a rate war to retain deposits as competition gets fierce, and one community bank offers
Coronavirus Insights: Branch Fans Skip Them, App Downloads Leap
Paycheck Protection Program's forgiveness stage looms with many missing answers, Digital banking app boom is leaving many Americans
Coronavirus Insights: Bank Reopening Checklist, Digital Ad Upheaval
PPP Round 2 could make community institutions new-account magnets, Postal banking making return attempt (maybe), SBA to audit big PPP
Coronavirus Insights: Mortgage Impact, Shake Shack Returns PPP Bucks
How three community institutions boost local morale, adapt branches or ditch them, easing depositor anxiety, tips for pandemic ad
Coronavirus Insights: Banning Zoom, Google on Pandemic Marketing
Financial lobby seeks more Paycheck Protection Program funds, Panera's pivot as adaptability lesson, and U.K. senior contact center
Coronavirus Insights: On the PPP Front – Banks Lending, Banks Slammed
BofA can favor own customers for PPP. Credit union CEO's strong message. CFPB prepaid card rule. OCC schedules PPP 'listening
Coronavirus Insights: Managing PPP Crunch, Consumer Debt Portal
Control chaos by channeling Cuomo. 'Don't hover' & more tips for managing at-home staff. How interchange fees could plunge. Wells rejoins
Coronavirus Insights: Contactless Payment Boost, Furloughs at Fintechs
Feds mull 'coronavirus war bonds.' Wells Fargo tops out on paycheck loans. Annual meetings go virtual. Fake news
Coronavirus Insights: Overdraft Idea, Default Early Warning
Pew takes a read on job impact on U.S. families. How to manage contact center overload. Credit union branch impact. A pandemic brand
Coronavirus Insights: Shifting Mortgage Picture, Free Tech
Home lending gets pushed and pulled. Brands move dollars to different channels. Credit union awards local gift certificates on
Coronavirus Insights: Cash Flow Crunch, Digital Banks, Smart PR
Meet consumers' cash flow crunch. Contending with work-from-home challenges. Small banks' offer relief in the form of
Coronavirus Insights: Sports Sponsorships, Post-Crisis Planning
Impact on sports sponsorships. How to handle the video pivot. Q&A from the FDIC. Planning for a world after
Waiting For Bank Branches To Go Away? Don’t Hold Your Breath
Research suggests that quality service trumps online convenience as consumers continue utilizing
The Great Bank Escape: A Truly Unusual, Interactive ‘Mobile Experience’
A credit union in Canada built a fake bank branch on wheels, then trapped people inside. Why? It's called "experiential
Would You Have Arrested This Customer For Making a Deposit?
Most banks don't have their customers arrested for making a deposit, but one bank's strict adherence to policies resulted in a public
Are Tiny Pop-Up Branches Banking’s Brick-and-Mortar Future?
Can you imagine a full-service branch that measures only 160 square feet? Here's how banks are experimenting with bite-sized pop-up branch
The Digital Generation: Gen Z is Not Just ‘Millennials 2.0’
Banks and credit unions can’t afford to assume that what once worked for Millennials will also work for Gen Z. You'll need a new