Is Gen Z the Answer to Banking’s Struggle with Acquiring New Accountholders?
Need to grow your customer base? Blending technology with a human touch and understanding generational preferences will go a long way.
Articles by Staff Writer
How to Define the Generations: The Ultimate Guide for Marketers
This analysis ends the debate over birth years for the Silent Generation, Boomers, Gen X, Millennials, Gen Z, and Alphas.
Innovation Challenge: Day 2 Takeaways from The Financial Brand Forum
Most banking leaders find innovation an ongoing struggle. Those at The Forum 2022 heard ideas from some of the leading innovation experts.
‘Hug Your Haters’: Day 1 Takeaways from The Financial Brand Forum
Out of the gate like a pent-up racehorse, The Forum 2022's opening day was part homecoming party, part future-ready workshop.
Core Issue: Plug-and-Play Is Transformative for Banks & Credit Unions
With more flexible core providers and the use of APIs, community banks and credit unions are quickly rolling out snazzy fintech offerings.
Coronavirus Insights: Branch Fans Skip Them, App Downloads Leap
Paycheck Protection Program's forgiveness stage looms with many missing answers, Digital banking app boom is leaving many Americans behind.
Coronavirus Insights: Bank Reopening Checklist, Digital Ad Upheaval
PPP Round 2 could make community institutions new-account magnets, Postal banking making return attempt (maybe), SBA to audit big PPP loans.
Coronavirus Insights: Mortgage Impact, Shake Shack Returns PPP Bucks
How three community institutions boost local morale, adapt branches or ditch them, easing depositor anxiety, tips for pandemic ad planning.
Coronavirus Insights: Banning Zoom, Google on Pandemic Marketing
Financial lobby seeks more Paycheck Protection Program funds, Panera's pivot as adaptability lesson, and U.K. senior contact center access.
Coronavirus Insights: On the PPP Front – Banks Lending, Banks Slammed
BofA can favor own customers for PPP. Credit union CEO's strong message. CFPB prepaid card rule. OCC schedules PPP 'listening sessions.'
Coronavirus Insights: Managing PPP Crunch, Consumer Debt Portal
Control chaos by channeling Cuomo. 'Don't hover' & more tips for managing at-home staff. How interchange fees could plunge. Wells rejoins PPP.
Coronavirus Insights: Contactless Payment Boost, Furloughs at Fintechs
Feds mull 'coronavirus war bonds.' Wells Fargo tops out on paycheck loans. Annual meetings go virtual. Fake news thriving.
Coronavirus Insights: Overdraft Idea, Default Early Warning
Pew takes a read on job impact on U.S. families. How to manage contact center overload. Credit union branch impact. A pandemic brand strategy.
Coronavirus Insights: Shifting Mortgage Picture, Free Tech
Home lending gets pushed and pulled. Brands move dollars to different channels. Credit union awards local gift certificates on Facebook.
Coronavirus Insights: Cash Flow Crunch, Digital Banks, Smart PR
Meet consumers' cash flow crunch. Contending with work-from-home challenges. Small banks' offer relief in the form of big-bucks.
Coronavirus Insights: Sports Sponsorships, Post-Crisis Planning
Impact on sports sponsorships. How to handle the video pivot. Q&A from the FDIC. Planning for a world after COVID-19.
Waiting For Bank Branches To Go Away? Don’t Hold Your Breath
Research suggests that quality service trumps online convenience as consumers continue utilizing branches.
The Great Bank Escape: A Truly Unusual, Interactive ‘Mobile Experience’
A credit union in Canada built a fake bank branch on wheels, then trapped people inside. Why? It's called "experiential marketing."
Would You Have Arrested This Customer For Making a Deposit?
Most banks don't have their customers arrested for making a deposit, but one bank's strict adherence to policies resulted in a public outcry.
Are Tiny Pop-Up Branches Banking’s Brick-and-Mortar Future?
Can you imagine a full-service branch that measures only 160 square feet? Here's how banks are experimenting with bite-sized pop-up branch designs.
The Digital Generation: Gen Z is Not Just ‘Millennials 2.0’
Banks and credit unions can’t afford to assume that what once worked for Millennials will also work for Gen Z. You'll need a new strategy.
6 Banks Generating Buzz and Finding Results With Scavenger Hunts
Financial institutions can create engagement and spark conversations about banking topics with fun marketing campaigns like these.
