How to Master Deposit Pricing with Data-Driven Personalization
Bankers face a Catch-22: Pay more to retain balances and, in doing so, shrink margins and alienate investors — or pay less to maximize margins and risk shrinking your deposit base.
Bankers face a Catch-22: Pay more to retain balances and, in doing so, shrink margins and alienate investors — or pay less to maximize margins and risk shrinking your deposit base.
Less fintech funding flow gives banks the opportunity to mature their use of existing tech — and forge funding opportunities of their own.
Poorly trained AI-driven CRM could lead to unchecked inaccuracies due to hallucinations, leaks of sensitive customer data, and create unintended discriminatory behavior.
A proven three-step framework for building landing page experiences that engage and convert using AI-led tools and insights.
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
Generative AI is a powerful, efficient and persuasive tool banks can use for marketing at scale. That said, taking a strategic, human-centered approach is critical.
Gen Zers are pursuing non traditional career paths. This could mean big changes for banks and credit unions.
Two experts share their expertise on trends, challenges and opportunities shaping the future of business banking for community institutions.
Following backlash, the asset manager has rebranded ESG investing to 'transition investing.' Does that mean ESG is now a dirty word?
Microsoft's director of AI in world financial services shares his expertise on the transformative potential of generative AI in banking, from optimizing processes to enhancing customer experiences.
In a country where almost nine out of 10 adults are financially illiterate, banks have a unique opportunity to turn the tides.
Branch closures have slowed as banks realize their potential purpose and value.
Vericast’s 2024 Financial TrendWatch explores seven of today’s most critical financial services trends to provide a complete view of the current loyalty landscape.
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The big banks have embraced small dollar lending, saving millions of consumers billions of dollars annually, according to a new report.
Bestselling author and futurist Jacob Morgan shares insights on the critical leadership skills and mindsets needed to navigate the complexities of the modern workplace.
Millennial and Gen Z women are set to receive $80 trillion in wealth transfer and banks need to improve their marketing strategies if they want them as customers.
What are the challenges community banks face and how do these organizations achieve sustainable deposit growth while mitigating costs?
NYU’s Scott Galloway says leadership requires an ability to listen, the willingness to admit mistakes, and to see the world as it is.
Benchmark measures of economic insecurity are up 50% since 2021. Some lenders should stage interventions.
Here's how seven community banks and credit unions are modernizing their branch networks with crucial — and sexy — technology.
Dr. Robin Kiera shares strategies for financial institutions to boost engagement and sales through utilizing behavioral economics and social media.
Dr. Wendy Smith argues that success in banking often requires the embrace of competing priorities, simultaneously.
Bank marketing teams will likely need to think outside the box to incorporate the necessary skills to succeed — and innovate — in this brave new world.
Learn how to enhance your brand’s local visibility, generate more leads, and attract more customers, all while adhering to industry regulations and compliance.
Read More about The Power of Localized Marketing in Financial Services