Articles by Ron Shevlin

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Telling The PFM Story

Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. In a recent Financial Brand article titled Online Banking 2.0: Getting Visual, Brett King is quoted as saying: “FIs still have a long way to go. Visualizations […]

The Next Wave Of Banking Competition

Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. Damn that Brett King. Had to title his book Bank 3.0, didn’t he? The book (which as I said in my Amazon review is a must-read […]

The Empty Promise Of Big Data

An analytics expert outlines why financial marketers should dodge the “big data” trap and dump the term completely. A good discussion ensues.

NeoChecking Accounts

Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. Green Dot recently launched a new type of FDIC insured DDA that is opened and fully serviced on a mobile app. The app includes a […]

Are There A Billion Mobile Bankers In Banking?

Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. Someone recently forecast that, by 2017, there will be one billion mobile banking consumers across the globe. Having forecast mobile banking consumers myself (just US, […]

The Less-Cash Society

Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. Talk about the death of cash goes back thousands of years. Of course, to many Gen Yers, the world began in 1978, so what ever […]

Consumers Don't Want Mobile Offers

Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. BuyVia, an app/website that claims to be the first all-in-one smart shopping experience across devices (whatever that means), conducted a consumer survey which found: “The […]

The Credit Union Cost Per New Member Performance Index

Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. Creditunions.com recently published a couple of blog posts which contained interesting statistics regarding credit unions’ member acquisition costs and membership growth. I thought it would […]

Are Credit Unions Falling Short Of New Member Expectations?

Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. Consider the two following pieces of news that crossed my desk yesterday: The December 2012 ACSI Customer Satisfaction scores for financial services revealed that credit […]

Big Data: Most Annoying Buzzword Of The Year

Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. In 2011, I awarded the Most Overused Word in the Marketing Lexicon award to “analytics.” A year ago I wrote: “If analytics was overhyped and […]

Top Of Phone Wallet

Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. Credit card marketers are well versed in the concept of the “top of wallet” card.  The idea is simple: With so many Americans walking around […]

What Would Happen To The US Banking Industry If Texas Secedes?

Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. Growing interest among Texans to secede from the union got me wondering: What impact would that have on the US banking industry? Based on my […]

Out-Of-Office Messages

Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. When you travel for business, or take vacation time, do you turn on the out-of-message auto-response in your email system? If you do, people who […]

Mobile Wallets: Looking For Convenience In All The Wrong Places

Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. Lots of discussion these days regarding the adoption of mobile wallets, and whether or not they provide an added level of convenience for consumers. Writing […]

Bank Branches Are Dead: Long Live Call Centers

Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. There have been a rash of articles and blog posts lately about the decline in branch traffic that banks and credit unions have experienced over […]

Banks And Customer Analytics

Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. An American Banker article titled Customer Analytics Growing in Banks, which reported on research it recently conducted,  made the following points: “Most (71%) of the 170 […]

Kill The Unbanked

Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. It’s time to kill the Unbanked. The label, not the people. A Knowledge@Wharton post titled A Question of Value: Bringing Banks to the Unbanked contains a number […]

Best Practices Aren't

Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. If I had a nickel for every time a client asked me to tell them about marketing best practices, I could match The Donald’s proposed […]

Differentiating Your Bank's Brand In Two Easy Steps

Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. In an American Banker article titled Focus on Your Bank’s Brand, Not the Industry’s, the author writes: “I believe the banking industry and their customers can […]

What Consumers Really Want From P2P Payments

Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. BAI Retail Delivery’s P2P (person-to-person) payments panel — consisting of PayPal’s Arkady Fridman, Fiserv’s Sanjeev Dheer, and ClearXchange’s John Feldman — produced some interesting perspectives […]

PFM Is Dead, Long Live FPM

Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. PFM (personal financial management) is dead. And if you want to know who killed it, look in the mirror. Because you killed it. You, the […]