Articles by Ron Shevlin

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Trouble For Small Credit Unions?

Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. When it comes to blog fodder, at one of the spectrum are sources like Forbes blogs, Fast Company, and Motley Fool, all of which occasionally […]

Can We Trust The Trust Numbers?

Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. Each year, there seems to be no shortage of well-publicized surveys showing how much trust consumers have in banks, and how that trust has changed […]

A Call For A Moratorium On Millennial Research

Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. Right now, in an ad agency conference room somewhere in the United States, there is someone–a fairly senior person–saying the following: “Let’s commission a survey […]

Merchants’ Payments Pipe Dreams

Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. To put it mildly, Tom Noyes’ post What Do Retailers Want? elicited a few reactions out of me. *** TN: “A top 5 merchant told […]

The Problem With Those Apple Pay Projections

Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy.   As pymnts.com reports “Apple Pay revenue of $118 million this year and $310 million next year, which is less than one percent of Apple’s […]

Banks’ Apple Pay Opportunity

Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. In a pymnts.com article titled One Banker’s View Of Apple Pay Threats, the SVP of a large bank indicated: “Though Apple gets a piece of […]

The Non-Banks People Want To Bank With (Or Do They?)

Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. Every once in a while, a consumer study is released whose findings are…well, let’s just say “hard to believe.” One of those studies crossed my […]

Are Credit Union CEOs On The Mark With Marketing?

Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. Mark Arnold published a blog post recently titled What CEOs Want From Marketing in which he captured the thoughts of a number of credit union […]

The Venmo Line

Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. Every once in a while, I come across a concept, a thought, sometimes just a phrase, that captures the essence of the universe. One of […]

Software Is Eating Marc Andreesen

Facebook Twitter LinkedIn Email Print Marc Andreesen (MA) famously said “software is eating the world.” Great quote. Apparently, though, as software gobbles up the world, it’s taken a few bites out of Marc’s sanity. At least, that’s what I conclude based on a Bloomberg interview with Marc regarding his plans–no, make that delusions–about disrupting financial […]

What Bank Marketers Should Know About The Fed’s Survey of Consumer Finances

Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. According to a recent Federal Reserve Bulletin: “The Federal Reserve Board’s triennial Survey of Consumer Finances (SCF) collects information about family incomes, net worth, balance […]

The [Not So] New Hierarchy Of Needs In Banking

Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. When you hear “hierarchy of needs,” I’d guess that you think of Maslow’s hierarchy of needs. The theory posits that humans have needs that range […]

Apple Pay’s Critical Success Metric

Facebook Twitter LinkedIn Email Print There are two moments from the recent iPhone 6 announcement that have stuck with me. The first is when Tim Cook is announcing Apple Pay and shows the video of how payments are done today. A woman opens her pocketbook, fumbles for a second or two to find her purse, […]

Never Say Never (To Mobile Banking And Payments)

Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. We’re going to survey like it’s 1999. According to an article published on CBS News‘ website: “In a poll conducted for the ID security firm […]

Banks’ Digital Marketing Hyperopia

Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. Don’t bother looking it up. Hyperopia is a term that refers to far-sightedness–for the purpose of this blog post, it’s important to know that it’s […]

The Debanked Are For Real

Facebook Twitter LinkedIn Email Print In February 2012 I published a post titled “Big Idea: The Debanked”, in which I wrote: “There are many consumers in the ranks of the Underbanked who are going through tough times, find themselves un- or underemployed, in debt, and paying way more for maintaining a checking account than they […]

The Problem With Financial Education (And Content Marketing)

Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. A Wall Street Journal article titled Start Early to Raise Money-Savvy Kids states: “Three of four American teens lack the skills to decipher a pay […]

The Mobile Moments Of Opportunity (Or Why Mobile Wallets Haven’t Caught On)

Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. The mobile wallet space continues to evolve. Maybe devolve is the better word. Square’s Wallet is off the market (if you consider the Apple Store […]

Why Credit Unions Don’t Get Their Fair Share Of Business

Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. According to Callahan & Associates, at the end of Q1 2014, US credit unions had more than 98 million members. That implies that almost one […]