A New Metric For Banks And Credit Unions: Referral Performance Score
Regular readers of this blog know how much I detest the Net Promoter Score. Biggest management scam of the century in my book. There are a number of reasons why I dislike the metric, including my contention that measuring intentions isn’t as useful as measuring behavior. After all, I intend to lose weight, exercise more, […]
The Social Media Challenges Facing the Banking Industry in 2011
Making social media a contributor to bottom line improvement will mean integrating social media concepts into everyday marketing.
The Boston Globe and Banks vs. Credit Unions: A Misguided Argument
Why the Boston Globe and a pair of editorials about community financial institutions were grossly misguided.
The Impact Of Interchange Rate Changes On Consumers: Nowhere To Be Found
If a decrease in prices results in a more-than-proportional increase in sales. That's where the projections and forecasts get murky.
Emotional Is Not The Opposite Of Rational
Over the past few years marketers — financial services marketers, in particular — have increasingly recognized the importance of emotional factors in how consumers make decisions. Especially when it comes to products that they believe should be evaluated on rational factors, like the interest rate on a checking or savings account, or on a loan. […]
Using Photos of Men and Women in Marketing
This is a really difficult blog post for me to write. First of all, because I have to admit that I might have been wrong about something. And second, because with a blog title like this one, I risk offending some people, and losing some readers. Especially female readers. Which is not as sexist a […]
A Little Knowledge Is Great Marketing
Bank of America launched an online and in-branch advertising campaign — a bold, successful move for the national bank.
A Major Marketing Opportunity For Financial Firms Is Brewing
With a billion dollars flowing into consumer deposit accounts, there are new opportunities for retailers and travel providers.
The Future Of Customer Experience Management
What is customer experience management (CEM)? It turns out it'll be a fairly important trend for bankers, so it's important they learn now.
What’s The Value Of An Email Address?
What is the value of an email address for a financial marketer? It requires looking at it from a new perspective.
Retailers Must Improve The Cross-Channel Customer Experience
Allurent found 41% of consumers said that a frustrating online experience would make them less likely to shop that retailer's physical store.
One Loyalty Program’s Impact On A Bank’s Customer Relationships
Customer loyalty is imperative for financial institutions in 2007 and beyond. Banks and credit unions that don't get it will lose out.
What Smart Marketers Will Focus On In 2007
What are the top trends for bank and credit union marketers to watch in 2007 and beyond? Ron Shevlin has the answers.
Stop Measuring Your Net Promoter Score
It's been said that you can't manage what you don't measure. But a metric that doesn't help you manage isn't worth measuring.
Sense And Respond Marketing
The emergence of new marketing pressures will require marketers to utilize new channels. It's called sense-and-respond marketing:
Why Credit Card Response Rates Are Declining
Credit card response rates are declining, and that could signal a new need for redefined credit card marketing. Here's what to know.
CYA (Count Your Assets)
What does count your assets (CYA) mean and what does it entail for bankers? Here is a walkthrough you need to understand the term.
