Facebook’s Uphill P2P Battle
Facebook has huge hurdles to overcome to succeed with P2P payments, let alone evolve to take over large merchant and retail payments.
Articles by Ron Shevlin
Can Banks Charge For Mobile Banking?
Banks and credit unions may be overlooking an easy opportunity to generate additional revenue: Charging customers/members for using the FI's mobile banking app.
Financial Health Is The New Marketing
Grading and monitoring consumers' financial health will become the new marketing in financial services.
What’s The Better Metric: Customer Satisfaction Or Net Promoter Score?
Think you know which metric is best predictor of customer retention — satisfaction, NPS or and customer effort score? Here are the facts.
Is Marketing Analytics On The Buzzword Bingo Board?
Marketing analytics is more than just deploying some advanced statistical techniques, but many banks and credit unions lack the critical skills to execute.
What Will It Take To Get Americans To Save More?
There is no killer app to get Americans to save more. But banks are just not doing enough to help their customers manage their money.
Measuring Customer Loyalty In The 21st Century
Banks and credit unions need a new metric to gauge customer/member loyalty. Learn why the Referral Performance Score is superior to today's measures.
Frontlining: Getting The Right Data To The Right Channel
The front line in the banking industry ain't what it used to be. Today, the primary point of influence is increasingly in the digital channel.
Why Is Social Media Marketing Failing?
There are two predominant explanations for why social media marketing is failing in financial services: 1) poor execution, and 2) wrong strategic context.
The New Product Development Dilemma In Banking
The new product dilemma: Larger banks are too big to turn the ship in a timely fashion, and smaller FIs have no one who knows how to turn the wheel.
A Sales Culture Is Not The Answer in Banking
Why are banks and credit unions obsessed with "instilling a sales culture?" — that's the last thing they need. Here's why.
Mobile Apps Are The Branches Of The Future
Vernon Hill said "no one wants a relationship with a computer screen." That may be true, but no one wants a relationship with a brick either.
UBS On Apple Pay: Drinking The Merchant Kool-Aid
Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. UBS recently published a report titled The Empire Strikes Back: Retailers and Banks to Join Forces as Alternative to Apple Pay in 2015. The report […]
A Lesson In Mobile Banking Economics
It doesn't matter how much less expensive mobile transactions are if they don't displace other channel transactions.
Branded Content From Banks And Credit Unions
FIs deploying content marketing strategies expect that producing content will enhance the organization's brand. That's not how it works.
Content Marketing For Banks
Banks haven't figured out if content is fodder to get customers to do something else, or if the content has value in and of itself.
Riding The Waves Of The P2P Lending Market
Claims that Lending Club will "end banking as we know it" is ridiculous. Lending Club is niche in the lending market, a fringe player.
Does Your Bank Need A Chief Ethics Officer?
I don't know how to fix the "ethics" problem in banking. What I do know is that creating a Chief Ethics Officer position won't fix much.
Financial Education In High Schools: A Waste Of Time
Financial education is a "motherhood and apple pie" subject. Spending resources on financial education for high school students is a waste.
Why Consumers Should Fear Mobile Banking
Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. The Financial Brand recently reported on a study conducted by GOBankingRates which found that a little more than half of consumers–56%–indicated that they have a […]
Bankers’ Data-Driven Delusions
Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. An American Banker article titled Bank CEOs Fear the Data-Driven Decision reported that: “A recent study found that analytics are underused at banks and that […]
Are Bankers More Dishonest?
Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. In an article titled Are Some Professions Less Honest Than Others? Bank On It, Researchers Find, the New York Times reported on an academic study […]