Articles by Ron Shevlin

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Does Bank Advertising Work?

According to a study, bank advertising primarily creates awareness, as opposed to being a primary driver of consideration or choice.

Does The Whole World Hate Banks … Again?

Gallup released the results of its annual survey on consumers' perceptions of various industries. For the banking industry, there's bad news, good news, and surprising news.

Go Jump In A Data Lake

The hype surrounding analytics obscures the value that can be derived from simply making better use of data. It makes me want to go jump in a data lake.

License To Statisticize

If you drive without a license, you can be fined. You should be fined for misusing statistics without a license.

Banking Rebundled

Financial institutions will be the "attractors" of the future, rebundling an emerging set of banking services from a variety of providers.