Articles by Ron Shevlin

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Banking Rebundled

Financial institutions will be the "attractors" of the future, rebundling an emerging set of banking services from a variety of providers.

Can Banks Charge For Mobile Banking?

Banks and credit unions may be overlooking an easy opportunity to generate additional revenue: Charging customers/members for using the FI's mobile banking app.

Why Is Social Media Marketing Failing?

There are two predominant explanations for why social media marketing is failing in financial services: 1) poor execution, and 2) wrong strategic context.

UBS On Apple Pay: Drinking The Merchant Kool-Aid

UBS recently published a report titled The Empire Strikes Back: Retailers and Banks to Join Forces as Alternative to Apple Pay in 2015. The report is so full of misguided misconceptions that, normally, I’d be inclined to think “Where did they come up with this stuff?” But in this case, I know where they came […]

The Non-Banks People Want To Bank With (Or Do They?)

Every once in a while, a consumer study is released whose findings are…well, let’s just say “hard to believe.” One of those studies crossed my desk this week. A survey of 3,800 Americans and Canadians revealed that 50% of respondents said that they would be likely to bank with Square if the company offered banking […]