The Platformification of Banking
Banks that become a platform will create new revenue streams, diversification against downturns in core businesses, and a new type of consumer relationship.
Articles by Ron Shevlin
Social Media Benchmarks for Credit Unions
Credit union benchmarks for Facebook likes, tweets, Twitter followers, and YouTube views for the year of 2016.
The Top 3 Banking Questions for Chatbots
Voice-activated chatbots that provide account balances or expense categorization are useless. Here are the REAL questions chatbots need to answer.
How Competing On Financial Health Could Impact Banking
A financial health metric could change the basis of competition in banking. At the least, it's an important tool for marketers.
How Big Is Simple?
Simple's CEO says if it were a traditional bank it would need 850 branches and 6,000 employees to support its customer base. But that can't be right.
How Do Bank Consumers Want to Receive Updates and Promotions?
More than half of consumers said they'd prefer to receive updates from companies they do business with through snail mail. Something fishy is going on here.
It’s Time To Stop Treating Millennials as a Single Segment
The differences between sub-segments of banking Millennials are too big to ignore. Let's stop treating Millennials as a single segment.
Why Financial Strategic Planning Falls Short (According to Pink Floyd)
Many companies are frustrated with their strategic planning efforts. The reasons why can be found on the Pink Floyd's Dark Side of the Moon.
How Credit Unions Can Win the Millennial Market
Millennials who join credit unions are different from other members. Winning this market requires an understanding of these differences.
Grading the 2016 Super Bowl Financial Services Commercials
Spoiler alert: All four of the financial services-related commercials shown during the 2016 Super Bowl get failing grades.
How Good Are You At Telling Your Bank’s Brand Story?
It's scary how many marketers think they effectively tell their brand's story, because research suggests otherwise.
The Marketing Implications of Millennials’ Changing Views of Banks
The financial crisis of 2008 created a new villain in America: banks. That view is changing though, and it has big marketing implications.
The Coming Increased Importance of Word-Of-Mouth
As banking products become more self-relevant, WOM will increase and become an even more important source of customer acquisition.
The Confusing State of Bank Customer Service
New survey data suggests banks' customer service is good, and that banks have no reason to mention the word "omnichannel" ever again.
What The Future of Venmo Looks Like in Banking
The key to Venmo's future is moving upstream in the P2P value chain — not into the retail or B2C environment.
Why There Is No Such Thing As The ‘Uberization’ of Banking
Talk of the 'Überization of banking' misinterprets what Über really did, and contradicts a trend surrounding the banking rebundling.
4 Marketing Metrics Banks Should Measure (But Probably Don’t)
Banks and credit unions lack a language — a set of metrics — to discuss the impact of digital marketing. These four metrics could change that.
Does Bank Advertising Work?
According to a study, bank advertising primarily creates awareness, as opposed to being a primary driver of consideration or choice.
Full Stack Banking: How Fintech Will Fuel API-Based Competition
Fintech startups aren't disrupting banking — they're re-architecting the industry's hierarchy of needs.
How to Regain Bank Branch Relevance
If you have to struggle to "keep branches relevant," maybe you shouldn't even try.
Does The Whole World Hate Banks … Again?
Gallup released the results of its annual survey on consumers' perceptions of various industries. For the banking industry, there's bad news, good news, and surprising news.
Fintech Fictions, Fallacies, and Fantasies for Bankers to Think About
Without facts and logic, opinions on the impact that fintech is having on the banking industry are just fiction, fallacies, and fantasies.