Articles by Ron Shevlin

Don't miss THE FINANCIAL BRAND FORUM, the biggest and best conference on marketing, CX, and digital growth strategies in the banking world — April 14-16, 2025. Join over 2,000 of banking's best and brightest for three days jam-packed with big ideas, latest trends, and groundbreaking innovations that are transforming the industry today. SIGN UP NOW.

The Platformification of Banking

Banks that become a platform will create new revenue streams, diversification against downturns in core businesses, and a new type of consumer relationship.

How Big Is Simple?

Simple's CEO says if it were a traditional bank it would need 850 branches and 6,000 employees to support its customer base. But that can't be right.

Does Bank Advertising Work?

According to a study, bank advertising primarily creates awareness, as opposed to being a primary driver of consideration or choice.

Does The Whole World Hate Banks … Again?

Gallup released the results of its annual survey on consumers' perceptions of various industries. For the banking industry, there's bad news, good news, and surprising news.