Why The Customer Journey In Banking Will Never Be ‘Digital Only’
Despite what financial institutions think or how they want consumers to behave, people will never do all their banking digitally. Here's why.
Articles by Lisa Joyce
Three Paths to Digital Transformation in Banking
What's the right path to digital transformation for banks and credit unions? It depends on their risk appetite and the depth of their pockets.
How One Community Bank is Taking Its Fight National
Sunrise Bank looks to turn its feel-good brand of financial help for local urban communities into a nationwide fight for the little guy.
Six Changes Bank and Credit Union CMOs Must Make
CMOs are putting their careers in jeopardy if their role doesn't expand into both CX and data analytics. In 2018, CMOs have a simple choice: grow or go.
Umpqua Bank’s ‘Human+Digital’ Strategy: A Banker In Every Pocket
The new BFF mobile app — short for 'Best Financial Friend' — lets customers interact with a personal banker via voice, video or chat.
What Banks Can Learn From Seacoast Bank’s Digital Strategy
CEO Dennis Hudson explains how the bank changed its business model to remain relevant in today's digital-first world.
Plug Those Leaks: Stop Attrition From Stalling Your Growth Strategy
Most banks and credit unions pour a lot of effort into marketing to lure people in, but what good is it if they don't stick around?
Why Those Fintech Investments Aren’t Paying Off… Yet
Traditional banks and credit unions had better get 'digital transformation' figured out fast, before fintechs leave everyone them in the dust.
Acquisition vs. Attrition: Delivering The Right Mobile Banking Experience
Banks and credit unions that don't get their mobile act together can't grow or retain relationships with today's digital consumers.
5 Trends Forcing Financial Marketers To Rethink Their Social Media Strategy
The rules for social media content are always changing. To compete against funny cat videos, you must adjust your content strategy.
Digital Bank Transformation: The Evolution of Branch Banking
There are 90,000 branches in the US. But are they obsolete? Should they be shuttered, or can they be saved with strategic design?
What Consumers Love (And Hate) About Debit And Credit Cards
Banks and credit unions can meet consumers' payment preferences by focusing on security first and rewards second.
The Secret Behind BankMobile’s High Volume, Low Cost Approach to Deposit Growth
By keeping its operating costs low, the branchless BankMobile can afford to serve segments that most financial institutions typically ignore.
Transforming Broken Banking Websites Into Digital Growth Engines
A website is the most important part of any financial institution's digital growth engine, but most banking websites just sit there and don't drive sales.
Banking On The Mass Affluent: Millennials With Money
With incomes above $100,000 and a half million in investable assets, Mass Affluents are a critical segment for banks and credit unions.
Inside The Banker’s Brain: Five Mental Modes That Undermine Your Culture
Banks and credit unions that create exceptional experiences understand human psychology and the mindset motivating those who work in financial services.
Ignoring These 6 Big Banking Trends May Make You a Digital Dinosaur
It's simple. Financial institutions that invest in transformational digital initiatives will survive. Those that fail to evolve will not.
Can Wells Fargo’s Brand Survive Another Scandal?
One year after Wells Fargo was busted for the biggest cross-selling scandal in banking history, the bad news just keeps pouring in.
6 Insights To Get Your Digital Engagement Strategy Right
Banks and credit unions need to simplify their digital experience with an intuitive interface before they add more bells and whistles.
Customer Segmentation Models In Banking Are Broken
Financial marketers have traditionally used demographic data to segment consumers, but such models don't cut it in the Digital Age.
The Rise Of Machine Learning And The Risks Of AI-Powered Algorithms
With computers using the power of AI to build and refine mathematical models on their own, financial institutions must manage new risks.
Banking’s Digital Tipping Point: Clicks vs. Bricks for Customers
When half of all new accounts are opened digitally, will financial institutions be ready to sever their umbilical dependence on branches?
