Why Bank of America Is Covering the Country with Branches
As it builds branches to push into new markets, BofA focuses on gathering deposits and dispensing advice. The bank also revamped older branches to remove teller lines.
Why U.S. Bank Invests in ‘Human Connections’ While Pursuing Digital Innovation
Digital tools draw in customers, but U.S. Bank believes keeping them comes down to the people factor. So its emphasis on culture is key.
Higher Pay Isn’t Enough to Stem Bank Employee Turnover, Study Finds
Crowe's annual study shows the median pay raises for banking jobs from teller to CEO and the main drivers of turnover.
Stressed Millennials Could Use Some Advice on Managing Their Growing Debt
Millennials are taking on more debt and feeling more stressed, a survey shows. Banks have an opportunity to offer advice, but only if they approach it in the right way.
Comerica Stands Out in Small Business Banking with Innovative Co-Op Initiative
Comerica is going beyond traditional banking services to help small business customers with free ads, complimentary office space and other perks.
How Post-Merger Umpqua Updated Its Identity and Retained Brand Equity
Umpqua Bank’s new logo is getting high praise from marketers, who draw comparisons to such iconic logos as the Nike swoosh and the Prudential rock.
Community Banks & Credit Unions Revive Personal Lending with Fintech Help
Offering unsecured personal loans and point-of-sale financing is uncommon for community banks and credit unions, but a fintech partnership is making it possible for a growing number of them.
How Banks and Fintechs Can Get the Best Results from Their Partnerships
Bank and fintech leaders share advice on what makes for an effective collaboration with strong results. Both sides have a lot to gain.
The 0% Loan: Why a Dozen Lenders Are Leaning into the Novel Idea
There's no catch. Executives at several credit unions share what they like about the no-interest, no-fee loans, which are designed to be offered as an employee benefit.
Reality Check: Is the Average Consumer’s Debt Actually Shrinking?
It's a tale of two consumers: 43% of Americans are at their lowest debt levels ever, while 35% are at their highest. What's behind this dichotomy?
Banks Are Trying Out New Ideas to Connect with Female Customers
Banks have struggled to engage women over the years, but a new wave of initiatives aims to change that — including a CD that’s helping one bank raise deposits.
Success Story: A Digital Banking Conversion & A Sharp Rebound in Satisfaction
Digital conversions can be painful. But the relatively smooth experience at this financial institution offers useful insights for others.
Tactics from a Nail-Biter Merger That Every Bank Marketer Can Use
Segmentation is a crucial skill for marketers tackling many challenges, not just M&A. Here's how it improved the customer communications strategy for one institution in a make-or-break situation.
Why Banks Can’t Underestimate Consumers’ Growing Comfort with Fintechs
A traditional bank or credit union is still the primary institution for most, but a survey shows openness to digital alternatives is accelerating.
Unique Youth Savings Account Aims to Hook Gen Z and Gen Alpha on This Bank
A Massachusetts community bank puts a creative twist on savings accounts — and offers 5% interest! — to reel in young people and make them lifelong customers.
Slips in Customer Service Can Prove Extra Costly Now, J.D. Power Survey Shows
Hassles like a balky app or long lines at a branch are far more consequential these days, with customers already thinking about moving deposits for a better rate. Exceeding expectations is key.
Community Bankers’ 2023 Outlook: Upbeat on Growth, M&A and Digital Efforts
Bankers foresee growth in the year ahead, despite the economic uncertainty, and expect digital transformation efforts will improve efficiency.
Storytelling With a Twist Powers Small-Business Connections for This Community Bank
Storytelling in small-business marketing is a common strategy, but this Connecticut bank puts a twist on the approach in several ways.
Ad Campaign Uses Segmentation to Fuel Big Loan Jump
Does customer segmentation work? Apparently so — a 240% lift in loans won over this financial institution in Washington state.
Can Banks Hang On to Low-Cost Deposits as Rates Rise?
It's possible to avoid engaging in a rate war to retain deposits as competition gets fierce, and one community bank offers proof.
