Community Bankers’ 2023 Outlook: Upbeat on Growth, M&A and Digital Efforts
Bankers foresee growth in the year ahead, despite the economic uncertainty, and expect digital transformation efforts will improve efficiency.
Articles by Joel Berg
Storytelling With a Twist Powers Small-Business Connections for This Community Bank
Storytelling in small-business marketing is a common strategy, but this Connecticut bank puts a twist on the approach in several ways.
Ad Campaign Uses Segmentation to Fuel Big Loan Jump
Does customer segmentation work? Apparently so — a 240% lift in loans won over this financial institution in Washington state.
Can Banks Hang On to Low-Cost Deposits as Rates Rise?
It's possible to avoid engaging in a rate war to retain deposits as competition gets fierce, and one community bank offers proof.
