Articles by Jim Marous

Jim Marous is a financial industry strategist, co-publisher of The Financial Brand, and one of the top 5 most influential people in banking.

2016 State of Financial Marketing

This marketing study reveals the digital hurdles banks struggle with: personalization, measuring results, budget allocation and marketing.

The Power of Location-Based Offers

Banks and credit unions can use consumer insight to develop relevant, location-based offers that increase engagement, sales and loyalty.