Digital banking use continues to grow, but most consumers still use their current bank for the majority of banking services.
Financial marketers must address the needs of increasingly distrustful consumers while finding ways to engage with them on their terms.
Most digital banking experiences are not meeting consumer expectations, but some organizations are excelling in design, content and functionality.
Here's how AmEx gets the most out of the customer journey, from account applications and onboarding, to engagement and referrals.
Banking providers must be willing to embrace change, take risks and disrupt themselves (repeatedly) to keep pace and stay relevant.
The 2018 Guide to Financial Marketing provides the strategies, tactics and channel shifts banking providers must make to yield greater ROI.
Competition for digital payments is high, with banks and credit unions marketing digital wallets using digital media.
The use of digital marketing technology tools remains low in the banking industry, impacting marketing effectiveness and customer experience.
Now is the time for all banks and credit unions to start planning the best direction for their open banking platform strategies.
As the lines between retail and banking blur, financial marketers need to respond to consumers' expectations and become part of their overall digital lifestyle.
Successfully cross-selling and onboarding are critical in financial marketing. Here are strong examples from Chase, AmEx, BofA and more.
The expansion of financial solutions offered by large tech firms are encroaching on legacy banking products, stealing customers and revenues.
Here's why digital channels — particularly mobile — simply must be the cornerstone of every retail financial institution's delivery strategy.
Banks and credit unions that don't have a sophisticated, digital-first onboarding strategy will see sagging satisfaction scores and a balance sheet that suffers.
This annual analysis of tech trends from Mary Meeker, an authority on digital channels, is an essential guide for financial marketers.
Banking is increasing investments in digital tech, data security and AI to meet increasing expectations and new government regulations.
For community-based institutions, the 'buy local' movement can be powerful when combined with advanced digital technologies.
For any retail bank, mobile banking users are the most engaged segment, but financial marketers do a terrible job cross-selling to this base.
Humans and machines need work together. But banks first need to retrain and restaff workforces before the benefits of AI can be realized.
Banks must apply a new marketing framework, one reflecting new digital tech, new data sources and new channels not in place today.
The future will increasingly be determined by those who evolve quickly, take bigger chances, innovate faster, and disrupt themselves.
Developing and promoting financial wellness tools represents an opportunity for banks to meet the needs of consumers worried about finances.