Articles by Jim Marous

Jim Marous is a financial industry strategist, co-publisher of The Financial Brand, and one of the top 5 most influential people in banking.

Hindered by legacy systems, many banks struggle to provide customer-centric solutions to people impacted by the government shutdown.

Financial marketers can build irresistible digital tools by looking at how diet and fitness app 'Noom' leverages data and AI.

Digital transformation within the banking industry is occurring much slower than needed to respond to both consumers and competitive threats.

Banking trends and outlooks for 2019 from leaders and influencers in banking, as well as financial institutions from around the world.

As banking executives define their goals, they must commit to a digital experience and make their transformation strategy their top priority.

Research reveals that customer experience leaders who match their experience with their brand promise realize huge benefits.

Here's how consumers' digital habits are changing, and how these trends that are already taking root will affect strategies in the year ahead.

This showcase shows you how banks and credit unions are welcoming, onboarding and cross-selling new account holders.

Top bank innovation trends focus on personalizing and digitizing product development and service delivery, improving the customer experience.

Strategic planning efforts at most financial institutions lack one thing ... a commitment to change that can generate the results desired.

The marketing function at financial institutions is being disrupted by new technologies and tools that didn't exist five years ago.

The accelerating pace of technological change is the best opportunity and biggest challenge in the financial services ecosystem today.

Innovation in Retail Banking Report 2018 found that financial players need to focus on changes in products, platforms and channel use.

To take personalization to the next level, financial institutions must learn how to leverage all the digital tools and data at their disposal.

3 types of sustainable revenue models can support financial wellness, build trust and create value for consumers and banking organizations.

Innovation in Retail Banking report shows growing commitment to innovation, but insufficient investment in advanced data analytics.

Bankers need to prepare for the future of work by investing in education and embracing change, taking risks and disrupting themselves.

In first of its kind deal, a fintech firm is acquiring a traditional bank's innovation subsidiary to provide humanized consumer engagement.

The world's most innovative banks were recognized by Efma and Accenture, highlighting the power of digital technologies and a customer focus.

Banks and credit unions must go beyond ease and simplicity in delivering digital banking services, humanizing the engagement process.

Putting on a show for investors means far less than a process that drives innovations. No place is this more apparent than at a hackathon.

To become true digital banks, banks can take several small, critical steps that will have a large impact on revenue and customer satisfaction.